31 July 2024

Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

Grant of LTIP Awards

Further to the Directors' Remuneration Report contained in the Company's 2024 Annual Report and Accounts published on 4 July 2024, the Board of Cake Box has approved the grant of a total of 374,286 performance shares ("LTIP Awards") to the following persons discharging management responsibility ("PDMRs") under the Company's 2019 Long Term Incentive Plan.

The LTIP Awards vest three years from the date of grant on a sliding scale subject to the EPS performance condition set out in the paragraph below.  There is a minimum holding period of two years post vesting and the awards are subject to malus and clawback provisions.

25% of the LTIP Award vests if an undiluted EPS of 16.15p is achieved in the third financial year starting from the financial year in which the date of grant occurs. An additional 0.1% of the LTIP Award vests for every 0.0033p achieved above an undiluted EPS of 16.15p, up to a maximum of 100% of the LTIP Award granted if an aggregate EPS of 18.65p is achieved in the third financial year starting from the financial year in which the date of grant occurs in.

Further detail is set out in the PDMR disclosure table below.