Trend Micro Stops Deepfakes and AI-Based Cyberattacks for Consumers and Enterprises
Source: EQS
Cybersecurity leader announces capabilities to safeguard business resilience and AI adoptionSee a demo of Trend's deepfake detection capabilities: https://youtu.be/16pwF_uzFvQ?si=lZcdCzqFXNhLQz3g Trend research shows that cybercriminals are catching on to the explosion of enterprise AI use, resulting in a dramatic increase in AI-based tools available on the criminal underground. These tools are cheaper and more accessible than ever, enabling criminals at any skill level to more easily launch attacks at scale that mislead victims for purposes of extortion, identity theft, fraud, or misinformation. Detecting and defeating these AI-based methods is central to better managing attack surface risk for enterprises and lowering overall online risk for consumers—71% of whom, in a recent Trend survey, viewed deepfakes negatively and believed that one of their top uses is for fraud. Available soon in the Trend Vision One™ platform, new deepfake detection technology will use a variety of advanced methods to spot AI-generated content. This capability is also available for consumers today in Trend Micro Deepfake Inspector. To learn more and download Trend Micro Deepfake Inspector, visit: https://www.trendmicro.com/deepfake-inspector Going beyond techniques like image noise analysis and color detection, the platform also analyses user behavioral elements to provide a much stronger approach to detecting and stopping deepfakes. Upon detection, Trend immediately alerts enterprise security teams, enabling them to learn, educate, and take proactive measures to prevent future attacks. Trend Micro Deepfake Inspector can help verify if a party on a live video conversation is using deepfake technology, alerting users that the person or persons with whom they are conversing may not be who they appear to be. According to Gartner1 analyst Deepfakes pose a significant risk to modern enterprises and individuals. An undetected deepfake can lead to financial impacts, job losses, legal challenges, reputation damage, identity theft, and potential harm to mental or physical health. In a recent This technology is not only being abused to bypass human verification but also biometric security measures like facial recognition. Trend research has also revealed recent shifts indicating a growing preference for exploiting existing LLM models through innovative jailbreaking techniques rather than developing bespoke criminal AI tools. The launch of Trend's new solutions is part of a company-wide mission to secure customers' AI journey. Supporting a zero trust strategy, Trend also recently released new features for Trend Vision One designed to:
Trend Micro Deepfake Inspector is a free solution designed to alert users to potential deepfakes while they are on video call. Analysis takes place in real time and locally on the consumer device, ensuring users' data and privacy are protected at all times. 1Gartner, Emerging Tech: Combating Deepfakes, Deception and Disinformation in Multimedia Content, Gartner is a registered trademark and service mark, Peer Insights and Magic Quadrant are registered trademarks, of Gartner, Inc. and/or its affiliates in the Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #deepfake #deepfakeinspector The issuer is solely responsible for the content of this announcement. About Trend MicroNews Source:
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