Randstad Survey Unveils Compensation and Equity are Key to Becoming a Top Employer
"As we dissect the trends from our latest research, it's clear that the American workforce is entering a new era where equity and longer-term financial security are moving to the forefront of employee priorities," remarked
Key Findings from the 2024 US REBR Report:
- Predominance of Attractive Salary and Emerging Importance of Equity: As noted in previous years, an attractive salary remains in the top position as the most desirable trait in employer value propositions. Remarkably, equity emerges as a significant factor, entering the top five preferences, indicative of a workforce increasingly motivated by long-term financial stability and benefits.
- Gender and Age Disparities in Compensation: The findings spotlight considerable disparities in compensation and benefits satisfaction among women and older employees, specifically Baby Boomers. This demographic group reported fewer instances of equitable compensation, signaling an urgent need for tailored strategies to bridge this gap.
- Shifts in Job Mobility: Examination of job switching behavior reveals an active landscape; a 2% increase in job changes in the latter half of 2023 and a predicted 3% rise in the next six months underscore a robust trend toward mobility, especially among Gen Z employees, who are the most likely to switch jobs.
- Sector Attractiveness and Job Security: Employment in the consulting, scientific, and engineering sectors is highly coveted, aligning with the US's emphasis on innovation and technical expertise. Job security continues to be of utmost importance, with Millennials particularly favoring their current employment situation, feeling secure and valued.
- Rise in Remote and Hybrid Work Models: The data illustrates an increase in hybrid and fully remote work arrangements. Almost 50% of workers work remotely at least partly now compared to 42% in 2023. Remote work has become more prevalent, accepted, and expected, particularly among Millennials, while Baby Boomers show lower engagement with remote work patterns.
2024 Top 10 Most Attractive Employers in the US:
The following companies have emerged as particularly attractive to the workforce:
- Cognizant Technology Solutions
- Alphabet (Google)
- Marsh & McLennan
- General Dynamics Corporation
- ABM Industries Incorporated
- Northrop Grumman Corporation
- Amazon
- The Walt Disney Company
- Archer Daniels Midland
- Genuine Parts Company
The insights from the 2024 REBR underline significant trends shaping the US job market, emphasizing the need for adaptive employment strategies that cater to an increasingly diverse and dynamic workforce. These findings will help businesses attract and retain top talent by aligning their employer value propositions with the expectations and preferences of today's employees.
Download the full survey results here.
About the Randstad Employer Branding survey
Annually, Randstad conducts the largest independent employer branding survey in the world, identifying the most attractive employers among thousands of companies. The survey captures the views of over 173,000 respondents (general public, aged 18-65) in 32 markets and measures the market perception of employers with the largest workforces in those countries. Respondents for the 2024 survey were polled in
About Randstad:
Headquartered in the Netherlands, Randstad operates in 39 markets and has approximately 40,000 employees. In 2023, we supported 2 million talent to find work and generated a revenue of €25.4 billion.
View original content to download multimedia:https://www.prnewswire.com/news-releases/randstad-survey-unveils-compensation-and-equity-are-key-to-becoming-a-top-employer-302219175.html
SOURCE