Clearwater Analytics Study Reveals Client Engagement as Dominant Driver of Investment Flows
New Research Uncovers the High Costs of 'Business as Usual,' Underscoring the Need to Modernize Data Management
"In the face of our latest findings, it's a pivotal moment for investment industry leaders to take decisive action and shift toward smarter systems," said
Download the 2024 State of Investment Data Management study today. Key findings in this study include:
Organic Investment Performance Reigns Supreme in Driving AUM Growth
The study reveals that 60% of respondents are primarily focused on organic investment performance to drive AUM growth. This finding underscores the age-old belief that competitive returns are fundamental to asset growth and that firms must not only maintain, but also evolve their investment strategies to maintain an edge in a crowded marketplace.
Client Engagement Emerges as the Dominant Driver of Investment Flows
According to the study, client engagement is identified by 48% of institutional investors as the most significant factor driving investment flows. Successful firms understand that an investment in technology systems that deepen client engagement is crucial for AUM growth. This focus ensures that each interaction enriches the client experience and solidifies trust and loyalty.
Time Drain vs. Tech Gain: The Critical Decision for Investment Firms
The study finds that 44% of firms continue to rely on manual tools, such as Excel, to aggregate and manage investment data for client reporting, while 21.3% of firms are spending between 60-80% of their time responding to client inquiries. Yet, the study also reveals a notable reliance on outsourced third-party tools (41.2%), illustrating the industry's trust in specialized solutions and expertise. Firms lagging behind in this transition should consider the benefits of accuracy and efficiency that investment management technology offers, a potential area for immediate improvement and crucial step towards market leadership.
"This study shows that firms cultivating and maintaining strong relationships with clients are well positioned for the growth and retention of assets. To optimize this dynamic, business leaders should invest in technology systems that support deeper client engagement, ensuring every interaction adds value and strengthens trust," said
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