KERV Interactive Partners with VIZIO for Interactive CTV Ad Experiences
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Interactive CTV Ad Experiences (Photo: Business Wire)
"We're thrilled to partner and expand VIZIO's capabilities, helping advertisers effortlessly create personalized, interactive campaigns at scale," said
KERV’s AI technology has ingested, analyzed, and processed millions of hours of video content to date, correlating any object within that video to a brand’s desired marketing outcome across CTV, desktop, and mobile devices. Clients can utilize this metadata to power dynamic interactivity, contextualization, and precise targeting opportunities across any screen.
Brands and agencies benefit from fast, turnkey activation, dynamic creative personalization, and increased performance. Layering interactivity into video creative has been proven to increase brand favorability, search intent, and purchase intent by as much as 1.5 times, according to
"At our core, VIZIO’s business has always been based on providing the best possible experience for our customers at home, and delivering richer, more engaging ad experiences,” said
About KERV
KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world's leading brands and publishers.
For more information, please visit www.kerv.ai.
About VIZIO
Founded and headquartered in
For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.
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Source: KERV