Energized hue encourages ‘colour dreamers’ to embrace dramatic shades

TORONTO--(BUSINESS WIRE)--Sep. 24, 2024-- PPG (NYSE:PPG) today announced the DULUX® PAINTS by PPG 2025 Colour of the Year: Purple Basil (DLX1046-7), a pleasant, yet high-impact hue that demonstrates the transformative power of colour. Purple Basil embodies warm, rich purple shades, supporting the growing trend of using dramatic colours in home decor. It empowers consumers to unapologetically select the bold paint colours that speak to them.

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DULUX® PAINTS by PPG named Purple Basil (DLX1046-7), a warm, rich purple, as the 2025 Colour of the Year. (Photo: Business Wire)

“Many of our customers want to incorporate a bold colour to transform a space in their home, but when it’s time to make the final selection, they play it safe and revert to neutral, muted shades,” said Mitsu Dhawan, PPG marketing manager, Dulux and BÉTONEL® brands, Architectural Coatings. “This year, we’re helping with that final push to go bold and try a dramatic, less expected colour. True to the Dulux brand, when it comes to taking your bold colour dreams from the paint chips to your walls, we encourage homeowners to ‘Du’ it!”

Dulux colour forecasters predict that professional and DIY painters alike will incorporate dramatic colours like Purple Basil into their decor schemes in 2025. The hue represents the admiration for self-discovery and self-expression that has led to the rise of maximalism across industries including design, fashion and consumer goods.

Dulux colour experts approve Purple Basil for use in almost any space where designers and homeowners alike want to add a bold yet understated element to deco, including:

• Interior walls and trim – Purple Basil helps to make any room a home’s “crown jewel” by coupling it with abstract or vintage-style wallpaper, or as a trim, ceiling, accent wall or wainscotting colour pairing. For a more uniform look, consumers can “colour drench” a single room in Purple Basil, applying it to walls, ceilings, bookcases and trim. Using a higher-gloss sheen can highlight features, while matt/flat can disguise less-desirable features or hide surface imperfections.
• Interior cabinetry – Purple Basil adds a pop of drama and depth to a bathroom vanity, especially when paired with mixed metallic hardware and lighting. It can be used on kitchen cabinets, pairing it with stainless countertops for a sleek lookor with a natural stone counter for an earthy-feeling space.
• Exterior accents –Purple Basil makes a bold front door statement to any guests and passersby, or creates a striking look on shutters, window boxes or mailboxes.

“Incorporating vivid colour choices into a project often requires visualization and trial and error, so we recommend using Dulux Colour Sample pots to test Purple Basil and other bold hues to determine what works best in a space before making a final selection,” said Dhawan. “Our online paint colour visualization tool is another great resource for consumers to use to get a sense of what is an ideal colour for their project as well as our ‘Du it with Dulux’ tips.”

For more information about the Dulux 2025 colour trends palettes, visit dulux.ca.

PPG has more than 240 company-owned Dulux and Bétonel-Dulux stores across Canada, serving the consumer and professional markets.

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At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $18.2 billion in 2023. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

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Jamie Altman
Architectural Coatings
+1 724 205 1673
JAltman@ppg.com
www.ppg.com

Source: PPG Paints