Starboard Group Expands Exclusive SkInsight AI Skin Analysis Across Global Fleet, Redefining Onboard Beauty Retail
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Starboard Group Expands Exclusive SkInsight AI Skin Analysis Across Global Fleet, Redefining Onboard Beauty Retail (Photo: Business Wire)
“We’re incredibly excited to expand this unique offering to so many more ships this year, allowing us to strategically leverage AI to enhance the retail experience for every skincare lover on board. It’s shopping, but smarter and even more fun!” said
Beauty Solutions ‘For All,’ Enhanced By Technology
Starboard’s “Beauty for All" campaign empowers individuals to embrace their unique beauty with high quality products and solutions that are accessible to all and promote a vibrant and inclusive world through positive messaging. Through cutting-edge technology and immersive experiences, Starboard crafted a retail experience that’s as diverse and dynamic as its guests. SkInsight—a first-at-sea concept – is at the forefront of this revolution. It is also part of Starboard’s retailtainment concept which delivers immersive and engaging events and activations, as well as the creation of unique and compelling retail environments, digital experience and ecommerce.
Powered by AI and augmented reality, SkInsight is a game-changer. In just seconds after snapping a photo, guests receive personalized skincare recommendations verified by dermatologists. The tool can address guests’ skincare concerns from wrinkles, to texture, and dark circles, or simple enhancements for glowing skin.
SkInsight has become a cornerstone of Starboard’s “Beauty for All” initiative. Since its launch, the tool has delivered glowing results. SkInsight has not only increased the sales volume and guest spending by 20%, but it has also expanded the average transaction amount by 10%.
“We are thrilled to partner with Starboard Cruise Lines to launch the SkInsight AI skin analysis experience at sea. AI-powered skin analysis has the potential to personalize skincare shopping like never before, offering tailored solutions for each individual,” said
With plans for continued expansion, Starboard's SkInsight symbolizes more than just a technological innovation— it’s a revolution in how it engages with beauty and a bold leap into the future of retail, setting new standards for inclusivity, personalization, and guest engagement. By seamlessly integrating AI and AR into the cruise experience, Starboard is transforming beauty shopping into an immersive, memorable adventure that resonates with every guest.
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About
From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world’s leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as
Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors.
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About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240930181292/en/
Starboard Group Media Contacts
(954) 675-3694 | Lauren.Dunaj@finnpartners.com
(786) 845-7524 | Paula.Amador@starboardcruise.com
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