Energetic, warm red empowers consumers to use a bold color

PITTSBURGH--(BUSINESS WIRE)--Oct. 22, 2024-- PPG (NYSE: PPG) today announced Brick Red as the GLIDDEN® paint by PPG Spray Paint Color of the Year, a complementary color to the brand’s 2025 Color of the Year, Purple Basil (PPG1046-7). Glidden color experts selected Brick Red, a rich and inviting red, as it radiates energy and leans into the idea of “go big and go bold,” inviting consumers to embrace the transformative power of color.

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GLIDDEN® paint's 2025 PPG Spray Paint Color of the Year, Brick Red, encourages DIYers to convert their lamps, vases, chair legs or end tables into red accent pieces. (Photo: Business Wire)

Brick Red is an extension of the Glidden brand’s color trends story, capturing the diversity of nature in its 2025 color trends palette that mirrors the beauty of the sky and the earth. When paired with Purple Basil, a hue that strikes a balance of calming blues and energetic reds, the two colors create a harmonious, warm setting. The intensity of the pair’s deep, saturated colors allows them to stand out without clashing, providing a sophisticated and grounded palette.

Available in GLIDDEN MAX FLEX™ and GLIDDEN MASTER FINISH™ All Surface spray paints, Brick Red encourages DIYers to convert their lamps, vases, chair legs or end tables into red accent pieces and dip their toes into the revival of curated maximalism by adding depth and visual interest to a room for a captivating and stylish retreat.

“We’re empowering consumers with the freedom to choose a bold color and giving them the tools to complete the look of their room or project,” said Ashley McCollum, PPG color expert, Glidden brand. “Brick Red evokes a rare sense of luxury and sophistication that easily adapts to both contemporary and traditional homes.”

Cool tones have long dominated the color space, but color trends are now shifting to warmer, cozier shades. Glidden color experts have identified a key microtrend that homeowners are less concerned about choosing colors based on resale value and instead opting for colors that bring them joy. According to McCollum, Brick Red accents make a space feel enveloping and inviting, making it ideal for areas to relax or entertain in an elegant setting.

In exterior settings, furniture, planters and other items accented with Brick Red blend harmoniously into natural surroundings and earthy landscapes with a refined contrast against greenery or wood.

“In this new era of creativity and change, people are more comfortable leaning into the world of color,” said McCollum. “We are starting to see unmatched desire from consumers to express their personality in whatever way makes them happy and helps them to discover a deeper sense of self-identity and connection to their environment.”

Glidden Max Flex and GliddenMaster Finish All Surface interior/exterior paint and primer spray paints easily apply to wood, metal, plastic, and glass surfaces. They are formulated to create ultradurable finishes that dry within five minutes and are accessible for both experienced and first-time DIYers. The Glidden brand provides authentic, simplified solutions for everyday paint projects and is available at THE HOME DEPOT® and WALMART® locations across the U.S., and the Glidden.com and AMAZON® websites.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $18.2 billion in 2023. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

The PPG Logo and We protect and beautify the world are registered trademarks of PPG Industries Ohio, Inc.
Glidden Max Flex and Glidden Master Finish are trademarks and Glidden is a registered trademark of PPG Architectural Finishes, Inc.
The Home Depot is a registered trademark of Home Depot Product Authority, LLC
Walmart is a registered trademark of Walmart Apollo, LLC.
Amazon is a registered trademark of Amazon Technologies, Inc.

Le Logo PPG et We Protect and Beautify the World sont des marques déposées de PPG Industries Ohio, Inc.
Glidden Max Flex et Glidden Master Finish sont des marques de commerce et Glidden est une marque déposée de PPG Architectural Finishes, Inc.
The Home Depot est une marque déposée de Home Depot Product Authority LLC
Walmart est une marque déposée de Walmart Apollo, LLC.
Amazon est une marque déposée d’Amazon Technologies, Inc.

CATEGORY Architectural Coatings Americas and Asia Pacific

View source version on businesswire.com: https://www.businesswire.com/news/home/20241022304149/en/

PPG Media Contact:
Jamie Altman
Architectural Coatings
+1 724 205 1673
JAltman@ppg.com
www.ppg.com

Source: PPG