Toyota Motor North America Reports 2025 U.S. Sales Results

Jan 05 2026 15:00 GMT

TMNA 2025 sales up 8.0 percent
Year-end electrified Toyota and Lexus sales make up 47 percent of total sales volume
30 electrified vehicle options available between both Toyota and Lexus brands
Lexus records its best-ever full-year sales result

PLANO, Texas , Jan. 5, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported year-end 2025 U.S. sales of 2,518,071 vehicles, up 8.0 percent on a volume basis and up 8.3 percent on a daily selling rate (DSR) basis compared to 2024. Sales of electrified vehicles for the year totaled 1,183,248, up 17.6 percent on a volume basis and up 17.9 percent on a DSR basis, representing 47.0 percent of total sales volume.

For the fourth quarter, TMNA reported sales of 652,195 vehicles, up 8.1 percent on a volume basis and up 8.1 percent on a DSR basis versus the fourth quarter of 2024. Sales of electrified vehicles for the fourth quarter totaled 290,840, down 1.9 percent on a volume basis and down 1.9 percent on a DSR basis, representing 44.6 percent of total sales volume.

TMNA reported December 2025 sales of 231,513 vehicles, up 10.3 percent on a volume basis and up 6.0 percent on a DSR basis versus December 2024. Sales of electrified vehicles for the month totaled 104,088, up 0.2 percent on a volume basis and down 3.7 percent on a DSR basis, representing 45.0 percent of total sales volume.

Toyota division posted year-end 2025 sales of 2,147,811 vehicles, up 8.1 percent on a volume basis and up 8.4 percent on a DSR basis. For the quarter, Toyota division reported sales of 552,510 vehicles, up 9.3 percent on a volume basis and up 9.3 percent on a DSR basis. Toyota division reported December sales of 193,280 vehicles, up 11.8 percent on a volume basis and up 7.5 percent on a DSR basis.

Lexus division posted year-end 2025 sales of 370,260 vehicles, up 7.1 percent on a volume basis and up 7.5 percent on a DSR basis. For the quarter, Lexus division reported sales of 99,685 vehicles, up 2.3 percent on a volume basis and up 2.3 percent on a DSR basis. Lexus division reported December sales of 38,233 vehicles, up 3.2 percent on a volume basis and down 0.8 percent on a DSR basis.

"We're grateful for the strong response from our Toyota customers in 2025, which reflects our deep commitment to affordability and choice," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. "The success of iconic top-sellers like the Camry and Corolla, alongside a broad lineup of vehicles starting under $30,000, shows that customers value having accessible options. This momentum was also fueled by our popular electrified vehicles, the ever-popular RAV4, and the exciting, redesigned Tacoma."

"We also had an exceptional year at Lexus," continued Gilleland. "It was encouraging to see more customers choose our vehicles across the luxury market. We attracted many new buyers drawn to our advanced technology and growing electrified offerings. For both brands, we remain focused on delivering vehicles that fit a wide range of lifestyles in the year ahead."

Highlights (volume basis unless otherwise noted)

TMNA:

2025 sales up 8.0 percent
2025 electrified vehicle sales of 1,183,248, up 17.6 percent; represents 47.0 percent of total sales volume
Fourth quarter sales up 8.1 percent
Fourth quarter electrified vehicle sales of 290,840, down 1.9 percent
December sales up 10.3 percent
December electrified vehicle sales of 104,088, up 0.2 percent
30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
Among the lowest incentives among full-line manufacturers
In 2025, Toyota launched its first U.S. battery plant in North Carolina, a nearly $14 billion investment creating up to 5,100 American jobs; and invested $912 million across five manufacturing plants, adding 252 new jobs, as part of its commitment to invest $10 billion in the U.S. over the next five years

Toyota Division:

4th all-time best sales year, and best since 2017
2025 electrified vehicle sales of 1,051,397, up 19.0 percent; represents 49.0 percent of total sales volume
Year-end sales up 8.1 percent
Fourth quarter sales up 9.3 percent
Fourth quarter electrified vehicle sales of 257,867, down 1.9 percent
December sales up 11.8 percent
December electrified vehicle sales of 90,097, down 1.2 percent
Best-ever year for:

GR Corolla
Corolla Hybrid
Camry Hybrid
4Runner Hybrid
Corolla Cross
Crown Signia
Grand Highlander
Land Cruiser Hybrid
RAV4
Sequoia
Tacoma

Lexus Division:

Division records its best-ever full-year sales result
2025 electrified vehicle sales of 131,851—an all-time best ever—up 7.2 percent; represents 35.6 percent of total sales volume
Year-end sales up 7.1 percent
Fourth quarter sales up 2.3 percent
Fourth quarter electrified vehicle sales of 32,973, down 1.6 percent
December sales up 3.2 percent
December electrified vehicle sales of 13,991, up 9.9 percent
Best-ever year for:

NX Hybrid
NX Plug-in Hybrid
GX
RX Plug-in Hybrid
TX
TX Hybrid
TX Plug-in Hybrid

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com .

Media contact:
Derrick Brown
derrick.brown@toyota.com

TOYOTA U.S. SALES SUMMARY
December 2025
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2025	2024	DSR %	VOL %	2025	2024	DSR %	VOL %
TOTAL TMNA	231,513	209,953	6.0	10.3	2,518,071	2,332,623	8.3	8.0
TOTAL TOYOTA DIV.	193,280	172,909	7.5	11.8	2,147,811	1,986,954	8.4	8.1
TOTAL LEXUS DIV.	38,233	37,044	-0.8	3.2	370,260	345,669	7.5	7.1
COROLLA	23,517	17,720	27.6	32.7	248,088	232,908	6.9	6.5
SUPRA	277	70	280.5	295.7	2,953	2,615	13.3	12.9
GR86 (INCL FR-S)	576	579	-4.3	-0.5	9,940	11,426	-12.7	-13.0
MIRAI	26	35	-28.6	-25.7	210	499	-57.8	-57.9
CROWN	1,219	810	44.7	50.5	12,309	19,648	-37.1	-37.4
PRIUS	4,042	5,211	-25.4	-22.4	56,488	44,711	26.8	26.3
CAMRY	28,512	26,811	2.3	6.3	316,185	309,876	2.4	2.0
TOTAL TOYOTA DIV. CAR	58,169	51,236	9.2	13.5	646,176	621,696	4.3	3.9
IS	1,836	1,458	21.1	25.9	19,714	18,946	4.4	4.1
RC	94	175	-48.4	-46.3	1,349	1,854	-27.0	-27.2
ES	3,646	5,005	-30.0	-27.2	39,926	43,156	-7.2	-7.5
LS	86	158	-47.7	-45.6	1,082	2,163	-49.8	-50.0
LC	98	72	30.9	36.1	1,286	1,464	-11.9	-12.2
TOTAL LEXUS DIV. CAR	5,760	6,868	-19.4	-16.1	63,357	67,587	-6.0	-6.3
TOTAL TMNA CAR	63,929	58,104	5.8	10.0	709,533	689,283	3.3	2.9
BZ	2,054	1,854	6.5	10.8	15,609	18,570	-15.7	-15.9
RAV4	42,028	44,296	-8.8	-5.1	479,288	475,193	1.2	0.9
COROLLA CROSS	8,851	7,448	14.3	18.8	99,798	93,021	7.6	7.3
CROWN SIGNIA	1,726	2,794	-40.6	-38.2	20,550	10,263	100.9	100.2
VENZA	1	1,315	-99.9	-99.9	707	32,086	-97.8	-97.8
HIGHLANDER	4,426	3,252	30.9	36.1	56,208	89,658	-37.1	-37.3
GRAND HIGHLANDER	11,620	8,429	32.6	37.9	136,801	71,721	91.4	90.7
4RUNNER	11,132	60	17,739.6	18,453.3	98,805	92,156	7.2	7.6
SEQUOIA	2,634	2,105	20.3	25.1	26,186	26,097	0.7	0.3
LAND CRUISER	3,174	5,399	-43.5	-41.2	43,946	29,113	51.4	50.9
TOTAL TOYOTA DIV. SUV	87,646	76,953	9.5	13.9	977,901	937,880	4.6	4.3
SIENNA	8,747	7,032	19.6	24.4	101,486	75,037	35.7	35.2
TACOMA	25,075	22,715	6.1	10.4	274,638	192,813	42.9	42.4
TUNDRA	13,643	14,973	-12.4	-8.9	147,610	159,528	-7.2	-7.5
TOTAL TOYOTA DIV. PICKUP	38,718	37,688	-1.2	2.7	422,248	352,341	20.2	19.8
TOTAL TOYOTA DIV. TRUCK	135,111	121,673	6.8	11.0	1,501,635	1,365,258	10.3	10.0
UX	635	948	-35.6	-33.0	8,421	8,877	-4.8	-5.1
NX	7,913	8,120	-6.3	-2.5	76,836	74,488	3.5	3.2
RZ	895	397	116.8	125.4	6,400	9,697	-33.8	-34.0
RX	12,463	13,027	-8.0	-4.3	113,256	118,636	-4.2	-4.5
TX	6,913	3,462	92.0	99.7	57,346	28,640	100.9	100.2
GX	2,692	3,468	-25.4	-22.4	37,180	30,914	20.7	20.3
LX	962	754	22.7	27.6	7,464	6,830	9.6	9.3
TOTAL LEXUS DIV. TRUCK	32,473	30,176	3.5	7.6	306,903	278,082	10.7	10.4
TOTAL TMNA TRUCK	167,584	151,849	6.1	10.4	1,808,538	1,643,340	10.4	10.1
Selling Days	26	25			307	308
DSR = Daily Selling Rate


TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
December 2025
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2025	2024	DSR %	VOL%	2025	2024	DSR %	VOL%
TOYOTA PRIUS HYBRID	2,989	3,716	-22.7	-19.6	40,985	32,039	28.3	27.9
TOYOTA PRIUS PLUG-IN HYBRID	1,053	1,495	-32.3	-29.6	15,503	12,672	22.7	22.3
TOYOTA COROLLA HYBRID	4,520	3,737	16.3	21.0	50,245	50,190	0.4	0.1
TOYOTA CAMRY HYBRID	28,506	26,789	2.3	6.4	316,115	205,156	54.6	54.1
TOYOTA MIRAI	26	35	-28.6	-25.7	210	499	-57.8	-57.9
TOYOTA CROWN	1,219	810	44.7	50.5	12,309	19,648	-37.1	-37.4
TOYOTA SIENNA HYBRID	8,747	7,031	19.6	24.4	101,476	75,008	35.7	35.3
TOYOTA 4RUNNER HYBRID	2,844	0	0.0	0.0	21,456	0	0.0	0.0
TOYOTA HIGHLANDER HYBRID	1,434	2,487	-44.6	-42.3	24,720	24,777	0.1	-0.2
TOYOTA GRAND HIGHLANDER HYBRID	7,031	2,999	125.4	134.4	69,210	26,119	165.8	165.0
TOYOTA SEQUOIA HYBRID	2,634	2,104	20.4	25.2	26,186	26,091	0.7	0.4
TOYOTA LAND CRUISER HYBRID	3,174	5,399	-43.5	-41.2	43,946	29,113	51.4	50.9
TOYOTA BZ BEV	2,054	1,854	6.5	10.8	15,609	18,570	-15.7	-15.9
TOYOTA RAV4 HYBRID	13,765	20,612	-35.8	-33.2	181,433	208,356	-12.6	-12.9
TOYOTA RAV4 PLUG-IN HYBRID	1,271	2,147	-43.1	-40.8	20,272	31,093	-34.6	-34.8
TOYOTA COROLLA CROSS HYBRID	1,553	2,803	-46.7	-44.6	29,422	35,289	-16.4	-16.6
TOYOTA CROWN SIGNIA	1,726	2,794	-40.6	-38.2	20,550	10,263	100.9	100.2
TOYOTA VENZA HYBRID	1	1,315	-99.9	-99.9	707	32,086	-97.8	-97.8
TOYOTA TACOMA HYBRID	2,754	1,720	54.0	60.1	30,493	9,444	223.9	222.9
TOYOTA TUNDRA HYBRID	2,796	1,358	98.0	105.9	30,549	37,010	-17.2	-17.5
LEXUS ES HYBRID	358	1,816	-81.0	-80.3	16,063	18,481	-12.8	-13.1
LEXUS UX HYBRID	635	948	-35.6	-33.0	8,421	8,877	-4.8	-5.1
LEXUS LX HYBRID	413	0	0.0	0.0	2,883	0	0.0	0.0
LEXUS NX HYBRID	3,078	2,832	4.5	8.7	30,203	27,129	11.7	11.3
LEXUS NX PLUG-IN HYBRID	699	832	-19.2	-16.0	7,008	6,301	11.6	11.2
LEXUS RZ BEV	895	397	116.8	125.4	6,400	9,697	-33.8	-34.0
LEXUS RX HYBRID	5,974	4,618	24.4	29.4	43,259	42,876	1.2	0.9
LEXUS RX PLUG-IN HYBRID	526	569	-11.1	-7.6	5,873	4,248	38.7	38.3
LEXUS TX HYBRID	1,328	634	101.4	109.5	10,740	4,812	123.9	123.2
LEXUS TX PLUG-IN HYBRID	84	70	15.4	20.0	953	502	90.5	89.8
LEXUS LS HYBRID	0	9	-100.0	-100.0	38	94	-59.4	-59.6
LEXUS LC HYBRID	1	1	-3.8	0.0	10	18	-44.3	-44.4
TOTAL TMNA Electrified Vehicles	104,088	103,931	-3.7	0.2	1,183,248	1,006,461	17.9	17.6
TOTAL TOYOTA Electrified Vehicles	90,097	91,205	-5.0	-1.2	1,051,397	883,426	19.4	19.0
TOTAL LEXUS Electrified Vehicles	13,991	12,726	5.7	9.9	131,851	123,035	7.5	7.2
*TOTAL TMNA SALES RATIO*	45.0 %	49.5 %			47.0 %	43.1 %
Selling Days	26	25			307	308

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SOURCE Toyota Motor North America