Revelle Brings Deep Experience in eCommerce and Marketing to American Automaker

IRVINE, Calif.--(BUSINESS WIRE)--Jan. 12, 2026-- Rivian (NASDAQ: RIVN) today announced the appointment of Greg Revelle to Chief Customer Officer (CCO) of Rivian. Revelle joins Rivian from Revatek, a startup he founded dedicated to enhancing the off-grid outdoor experience through innovative energy storage. He has also held leadership roles at Kohl’s, Best Buy, AutoNation and Expedia, in addition to being a current board member at Cars.com. Beginning today, Revelle will oversee the entirety of the customer journey at Rivian, leading its go-to-market strategy, including sales, marketing and operations.

“We are excited that Greg is bringing his deep experience across eCommerce, marketing and automotive to Rivian,” said Rivian Founder and CEO RJ Scaringe. “Greg has a proven track record of leading large teams in a dynamic environment.”

Revelle joins Rivian as the company prepares to produce and launch R2, a 5-passenger SUV built on the company’s midsize platform, expected to hit the market in the first half of 2026. R2 will deliver a combination of performance, capability and utility in a five-seat package optimized for big adventures and everyday use. The midsize platform will underpin both R2 and R3 product lines.

“Rivian’s commitment to AI and software-defined vehicles is something I’ve admired for a while,” said Revelle. “The company has built versatile, intuitive vehicles that solve real-world needs for customers, seamlessly bridging the gap between daily utility and outdoor adventure. I’m looking forward to helping the company scale and bring R2 to market in the coming year.”

About Rivian:

Rivian (NASDAQ: RIVN) is an American automotive technology company that develops and builds category-defining electric vehicles as well as vertically integrated technologies and services. Through innovation across its electrical architecture, end-to-end software, autonomous driving platform, artificial intelligence and propulsion, the company creates vehicles that excel at work and play while accelerating the global transition to zero-emission transportation and energy. Rivian vehicles are manufactured in the United States and are sold directly to consumer and commercial customers. Whether taking families on new adventures or electrifying fleets at scale, Rivian vehicles all share a common goal — preserving the natural world for generations to come.

Learn more about the company, products and careers at www.rivian.com.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding our timeline for the production and launch of R2. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “contemplates,” “believes,” “estimates,” “forecasts,” “predicts,” “potential” or “continue” or the negative of these terms or other similar expressions, although not all forward-looking statements use these words or expressions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition, and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements, including, but not limited to, the important factors discussed in Part II, Item 1A, “Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025, and our other filings with the Securities and Exchange Commission. The forward-looking statements in this press release are based upon information available to us as of the date of this press release, and while we believe such information forms a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely upon these statements. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

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Media Contact:
Genevieve Grdina
media@rivian.com

Source: Rivian