Ahead of football’s biggest holiday, HEINZ taps in – ensuring no watch party is short of fans’ favorite condiment

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 27, 2026-- Just in time for the Big Game, HEINZ is cracking open a new way to enjoy America’s favorite condiment. Introducing the HEINZ KegChup – the first-ever keg of unmistakably rich HEINZ ketchup. Inspired by a solution the beer industry has tapped countless times to ensure fans never run dry, the HEINZ KegChup allows watch parties to never be short of the crowd-favorite condiment – because an empty ketchup bottle may be a bigger party foul than a dry keg.

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Ahead of football’s biggest game, HEINZ unveils the HEINZ KegChup, a 114 oz, stainless steel keg of thick, rich ketchup ensuring no watch party or snack spread is short on fans’ favorite condiment.

For decades, beer has been the MVP of watch parties – yet, the Big Game is the second-largest food holiday of the year.¹ In fact, the majority of fans tune in to watch the game from the comfort of their home, with 84 percent making their own party snacks.² Though, despite being a game day staple, the beloved condiment has long been confined to a bottle, leaving fans scrambling when it inevitably runs out. With the HEINZ KegChup, fans will never have to worry about running dry – just tap, pour and enjoy crowd-favorite snacks all game long!

“On game day, fans unleash their unbridled passion for their teams, and their love for HEINZ ketchup is no exception, making it a must have for every watch party spread,” said Jamie Mack, Associate Director of Brand Communications for HEINZ U.S. “That’s why we’re kicking it up a notch with the HEINZ KegChup – the ultimate game-day companion that gives people the freedom to dip responsibly, with our unmistakably rich sauce flowing all four quarters long.”

For more than 150 years, HEINZ has gone all in to deliver unparalleled quality for its devoted fans, inspiring generations of loyal enthusiasts who unapologetically love the unmistakably rich taste of HEINZ ketchup. Standing 19.5 inches tall with an easy to dispense spigot that lets fans measure ketchup with their hearts, the HEINZ KegChup holds 114 ounces of the brand’s signature sauce, enough to fuel even the most epic game-day gatherings.

After teasing the concept on Instagram last fall and sparking nearly 1M views and thousands of fan interactions to make the keg a reality, the brand is now giving a select few the chance to win a HEINZ KegChup via its Instagram from January 27-29, just in time for the Big Game.* Fans can also visit HeinzKegChup.com to join the list for exclusive order access to this limited-edition offering, set to launch at the start of the 2026 football season.

For more information about the HEINZ KegChup, including where to preorder and how to enter the giveaway, follow @HEINZ on Instagram and @Heinz_us on TikTok.

¹ Brittanica, 2023
² NielsenIQ, 2025

*NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older. The Heinz Kegchup Social Sweeps starts 7:00 am ET on 1/27/26 and ends 11:59 pm ET on 1/29/26. Sponsored by Kraft Heinz Foods Company. Void where prohibited. For rules visit Heinz.com/kegchup-rules.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious . Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

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Source: The Kraft Heinz Company