Available nationwide on February 5, Taco Bell Canada’s new Luxe Value Menu is the brand’s largest menu drop ever, bringing big flavour to value with bold new creations

TLDR

• Taco Bell Canada's new Luxe Value Menu debuts nationwide this February 5, introducing seven brand new creations paired with three beloved value favourites, all for $5 or less
• The Luxe Value Menu offers a variety of bold, craveable food options and brand-new innovations rotating throughout the year
• Fans in Toronto, Vancouver, and Hamilton have the chance to ride in purple, luxe AF Taco Bell branded limos that will travel straight to select Taco Bell locations for a complimentary feast, making everyday value feel like a VIP treat

VAUGHAN, Ontario--(BUSINESS WIRE)--Feb. 3, 2026-- Taco Bell Canada is bringing the crave this February 5 with its biggest value menu launch ever: the Luxe Value Menu. Built on the belief that value should never mean compromise, the Luxe Value Menu offers ten craveable items priced at $5 or less, introducing seven new bold innovations, while carrying forward three fan favourites from the Cravings Value Menu.

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Taco Bell® Canada drops new Luxe Value Menu featuring brand new craveable items, all $5 or less

Putting the Luxe in Value

From the legendary Cravings Value Menu to the wildly popular Luxe Boxes, Taco Bell Canada designed the Luxe Value Menu for fans who want the most out of their dollar, without sacrificing flavour to satisfy everyday cravings.

"Value shouldn't feel like a compromise and Canadians shouldn't have to choose between affordability and crave-worthy flavour," said Meera Patel, Director of Marketing, Taco Bell Canada. "That is why we built the Luxe Value Menu - to challenge expectations of what value can be, with 10 craveable items for $5 or less. In a QSR landscape where value can sometimes mean less, we are raising the bar with something bold, generous, genuinely rewarding, and launching at a time when Canadians are being more intentional with every dollar. This is not just a moment; Luxe Value is here all year long with fresh innovation throughout 2026, so there is always something new to discover."

Meet the Luxe Lineup

Whether you're returning for old favourites or ready to try something luxurious and new, the Luxe Value Menu offers an extensive lineup of 10 must-try items, all for $5 or less*.

New Luxe Value Menu Items

• (Limited-Time) Salted Caramel Churros: Churros dusted in salted caramel sugar and stuffed with a sweet cream filling.
• Beefy Potato Loaded Griller: A roll-up filled with seasoned beef, Nacho Fries, Nacho Cheese sauce, Creamy Chipotle sauce, and reduced-fat sour cream.
• Chips & Nachos Supreme Dip: A layered dip with seasoned beef, beans, Nacho Cheese sauce, three-cheese blend, pico de gallo, and reduced-fat sour cream. Served with chips.
• Avocado Ranch Chicken Stacker: A warm flour tortilla filled with grilled chicken, lettuce, tomatoes, Avocado Ranch sauce, and three-cheese blend.
• 3-Cheese Chicken Flatbread: A warm, pillowy flatbread filled with grilled chicken, Creamy Chipotle sauce, and three-cheese blend.
• Cheesy Double Beef Burrito: A warm flour tortilla filled with double the seasoned beef, seasoned rice, warm Nacho Cheese sauce, crunchy fiesta strips, three-cheese blend, and reduced-fat sour cream.
• Spicy Potato Soft Taco: A warm flour tortilla filled with Nacho Fries, Creamy Chipotle sauce, lettuce, and shredded cheddar cheese.

Returning Value Favourites

• Cheesy Roll-Up: A warm flour tortilla rolled up with a three-cheese blend consisting of cheddar cheese, pepper jack, and mozzarella.
• Cheesy Bean & Rice Burrito: A soft tortilla filled with seasoned refried beans, rice, Nacho Cheese sauce, and Creamy Jalapeño sauce.
• Double Stacked Taco: Seasoned beef, fiesta strips, shredded lettuce, and shredded cheddar cheese in a crunchy taco shell wrapped in a soft tortilla with a layer of Nacho Cheese sauce between.

Fans Invited to Ride in Luxury

To toast Taco Bell Canada’s biggest value menu launch, fans in Toronto, Hamilton, and Vancouver have the chance to ride in purple, luxe AF Taco Bell-branded limos that will take them straight to select Taco Bell locations. Fans will enjoy a complimentary feast that will make everyday value feel like a VIP treat.

Luxe Limo Locations:

• Hamilton - February 20 from 4pm-10pm
  • Pick up point: Downtown Hamilton, 2 King St W
  • Travelling to 1195 Barton Street East, Hamilton ON, L8H 2V7
• Toronto - February 21 from 4pm-10pm
  • Pick up point: David Pecaut Square, 215 King St W
  • Travelling to 252 Church Street, Toronto ON, M5B 1Z2
• Vancouver - February 21 from 4pm-10pm
  • Pick up point: Canada Place, 999 Canada Pl
  • Travelling to 964 Granville Street, Vancouver BC, V6X 1L2

Follow @tacobellcanada for more details on the Luxe Value Menu Limo route across Canada and how to grab a VIP spot this February. The new Luxe Value Menu is available at participating Taco Bell Canada locations. Prices may vary by region. For more information, visit www.tacobell.ca.

About Taco Bell Canada

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. For locations, information on Taco Bell and to chat with Taco Bell fans, visit our social channels: TikTok @TacoBellCanada and Instagram @tacobellcanada or visit www.tacobell.ca.

*The Luxe Value Menu is available at participating Taco Bell Canada locations. Prices may vary by region and restaurant. Taxes extra. Prices are higher with delivery.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260203333704/en/

Claire Tam
Zeno Group Canada
claire.tam@zenogroup.com

Source: Taco Bell Corp.