Old Spice’s New Premium Line is Crafted for Compliments with Scents Preferred Versus $300 Colognes

CINCINNATI--(BUSINESS WIRE)--Feb. 4, 2026-- Old Spice continues to redefine men’s grooming with the Spice Alchemist collection, merging the artistry of a premium fine fragrance with cologne-infused scents and the brand’s legendary, high-performance odor protection. This lineup embodies premium fragrances with scents that are preferred versus a $300 cologne in blind consumer testing, but at a fraction of the cost. Yes, you can have it all. Old Spice, the Greatest Smell in the NFL, will give fans a “sneak sniff” of Spice Alchemist at the “Unrivaled Freshness Experience” at Super Bowl LX in San Francisco, and the new lineup will continue rolling out to stores nationwide in the following weeks.

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New cologne-infused Spice Alchemist features Old Spice deodorants, body washes and body mists with scents that are preferred against $300 colognes.

With sophisticated, long-lasting scents and 24/7 odor protection, Spice Alchemist is created with no trade-off formulas that are free of those extras you don’t want. Spice Alchemist arrives in three forms a guy needs to achieve aromatic superiority:

• Deodorant - Cologne-infused, 24/7 odor protection that is gentle on skin and skin-safe; formulated with no aluminum, parabens, or phthalates
• Body Wash - Cologne-infused, hydrating body wash that is gentle and safe on skin with no dyes, no silicones and no phthalates
• Cologne Mist - When you need a spritz of superior scent with no parabens and no phthalates

The collection features four distinct, premium scents allowing your nose (and the nose of those around you) to finally achieve its destiny:

• Cashmere & Vanilla Wood
• Velvet Sage & Driftwood
• Yuzu Peel & White Wood
• Cardamon & Amber Wood

"We know that many guys are seeking a more elevated scent experience. They want the scent sophistication of a fine cologne without sacrificing high performance odor protection they've come to expect from Old Spice products," said Kate DiCarlo, Senior Director of Communications, Old Spice. "This new Old Spice Alchemist collection is crafted for compliments, keeping men fresh and confident from morning to night."

The Spice Alchemist Collection is available nationwide this month at all major retailers with a suggested retail price starting at $12.99. It’s more than just a new line; it’s a new standard in men's premium grooming and a one-way ticket to smelling like you know exactly what you’re doing. Purchase the collection and be sure to join the Old Spice Clippership Club for vital updates on your journey to legendary freshness and scent-sational reward opportunities. Your future self is already smelling better.

About Old Spice

Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for guys in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete grooming regimen for guys. Follow Old Spice's social channels: Instagram, TikTok, Facebook, YouTube, and X.

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For media inquiries, please contact:

Chloe Magliato, Citizen Relations
chloe.magliato@citizenrelations.com

Nicole Bosley, Procter & Gamble, Old Spice
bosley.ne@pg.com

Source: Procter & Gamble