New online experience delivers custom cakes, floral arrangements, catering trays, themed décor, unique recipes and more, all in one place

BOISE, Idaho--(BUSINESS WIRE)--Feb. 4, 2026-- Albertsons®Companies, Inc. (NYSE: ACI) today announced the launch of Celebrations, a new digital destination designed to make planning life’s special moments easier, faster and more inspiring. Available across Albertsons Cos. websites and apps including Albertsons, Safeway, ACME, Shaw’s, Jewel-Osco, Randalls, Vons and Tom Thumb, Celebrations brings together what customers need for birthdays, baby showers, bridal events, seasonal holidays and more.

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Celebrations brings together what customers need for birthdays, baby showers, bridal events, seasonal holidays and more. Photo Courtesy: Albertsons Companies

“At Albertsons Cos., we’re committed to making it easier for customers to bring the joy of food to every occasion,” said Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos. “Celebrations puts essentials in one place, making planning and shopping more convenient, more personal and delightfully effortless for millions of shoppers.”

From Inspiration to Celebration in Minutes

With Celebrations, customers can explore curated party inspiration, personalize every detail and check out in minutes. From elegant florals to whimsical cakes and themed décor, Celebrations makes it simple to bring any vision to life. Additionally, the Albertsons AI shopping assistant can guide customers through the experience and provide personalized recommendations.

What’s Inside Celebrations?

• Custom Cakes: Personalize designs, choose from exclusive creations and order ahead for easy pick up.
• Occasion and Theme Shopping: From the Big Game and Valentine’s Day to fairy tale and animal themes.
• Party Supplies and Décor: Flowers, balloons, cards, bags and wrapping essentials for every occasion.
• Catering Made Simple: Choose from a variety of options, including brunch spreads and charcuterie boards.
• Exclusive Offerings: Shop party essentials from Albertsons Cos.’ Overjoyed® and Signature SELECT® brands.
• Beverage Options: Wine, beer, spirits and festive mocktails to pair with any menu (where available).
• Curated Party Planning Checklists: Organized lists to ensure every celebration is fully stocked.
• Unique Recipes: Creative dishes and festive ideas to make gatherings memorable.
• Flexible Fulfillment: Delivery and DriveUp & Go™ pickup options (where available).
• Personalized Touches: Add a personalized note to an order at checkout or send a thoughtful gift to celebrate someone special.
• AI-Powered Event Planning: The Albertsons AI shopping assistant helps customers quickly plan any occasion. Whether choosing a theme or browsing curated product ideas with relevant offers, the assistant delivers tailored recommendations, making shopping faster, smarter and more personalized in minutes.

Celebrations recognizes that modern event planning happens in the margins, between school pickups, work meetings and daily responsibilities. The platform enables customers to browse inspiration during coffee breaks, finalize orders during lunch hours and adjust details on the go, all while maintaining the high-quality standards they expect from their trusted Albertsons Cos. grocer. From Valentine’s Day and the Big Game to Mother’s Day, Father’s Day and graduation, Celebrations helps make every gathering effortless and memorable.

“We’re enhancing the shopping experience for our customers by adding the capability to plan entire celebrations with the same ease as ordering their weekly groceries. This integration is what makes Celebrations truly innovative,” Pavlovich explained.

Customers can start planning their special event today by visiting their local Albertsons Cos. app or website and navigating to Celebrations/Moments that matter under the “Shop more” tab. Because every moment deserves to be celebrated.

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About Albertsons Companies

Albertsons Companies is a leading food and drug retailer in the United States. As of Nov. 29, 2025, the Company operated 2,243 retail stores with 1,708 in-store pharmacies, 404 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 35 states and the District of Columbia under 22 well known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, ACME, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2024, along with the Albertsons Companies Foundation, the Company contributed more than $435 million in food and financial support, including more than $40 million through our Nourishing Neighbors Program to ensure those living in our communities and those impacted by disasters have enough to eat.

Albertsons, Safeway, Vons, Jewel-Osco, Tom Thumb, Randalls, United Supermarkets, Pavilions, Haggen and Balducci's Food Lovers Market are registered trademarks of Albertsons Companies Inc. or its subsidiaries. ACME, Carrs, Kings Food Markets, Shaw's, and Star Market are trademarks of Albertsons Companies Inc. or its subsidiaries. Albertsons associated logos, product names and services are trademarks of Albertsons Companies, Inc. All other trademarks are the property of their respective owners.

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Media Contact: media@albertsons.com

Source: Albertsons Companies, Inc.