Company Announcements

Burberry Group plc

Director/PDMR Shareholdings

Grant of awards under the Burberry Group plc Burberry Share Plan 2020 ( the "BSP")

Burberry Group plc (the "Company") announces that conditional share awards over Ordinary Shares of 0.05 pence each ("Shares") in the Company were granted on 30 July 2024 (the "Grant Date") to the following Executive Directors and Persons Discharging Managerial Responsibilities ("PDMRs") in accordance with the rules of the BSP.

Executive Directors and PDMRs:

In recognition of recent share price volatility, especially following the announcement on 15 July 2024 of the Company's first quarter trading update, the conditional share awards have been calculated using a share price of 917.51 pence, being the average share price for the 20 business days prior to the announcement on 15 July 2024.

The conditional share awards will vest on 30 July 2027, three years following the Grant Date, but will be subject to a two-year holding period so that the minimum time before any sale of shares (except to cover any tax liabilities arising from the award on vesting) is five years. 

The awards will be subject to continued employment and performance underpins based on three key areas: Revenue, Group Return on Invested Capital and brand and sustainability strategies. The performance underpins will be tested at the vesting date. If the Company does not meet one or more of the performance underpins over the vesting period then the Remuneration Committee would consider whether it was appropriate to scale back the level of pay-out under the award to reflect this.  For further information please consult our FY 2023/24 Directors' Remuneration Report.

31 July 2024

The following disclosures are made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law.