Company Announcements

05 September 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Launch of Voco Solutions Portal at the Digital Marketing Exposition and Conference

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is pleased to announce that its primary operating subsidiary, 3radical Limited ("3radical"), will be officially launching its latest product, the Voco Solutions Portal ("VSP"), at the Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany, on 18/19 September 2024.

VSP represents an evolution of 3radical's established Voco platform, designed specifically to provide businesses with a streamlined and rapid deployment solution for customer engagement. While the Voco platform has long been a comprehensive tool for creating interactive and personalised digital experiences, VSP focuses on enabling organisations to quickly and efficiently deploy engagement strategies without the need for extensive technical expertise.

Key features of VSP include:

·  Rapid Deployment: Businesses can launch fully customised engagement strategies in less than an hour, allowing for quick adaptations to changing market conditions.

·  Customisable Engagement Journeys: VSP offers a range of pre-built templates that can be easily tailored to align with a brand's unique identity and marketing objectives.

·  Powered by 3radical's Global Data Store: Leveraging data from over one billion consumer interactions, VSP enables highly targeted marketing campaigns driven by real-time consumer behaviour.

· Scalability: VSP is designed to support organisations of all sizes, from small businesses to large multinational corporations, offering consistent and impactful customer interactions.

·  Outcome-Oriented Design: Businesses can focus on specific outcomes such as data acquisition, loyalty enhancement, and sales growth, ensuring each engagement journey aligns with strategic objectives.

DMEXCO is one of the largest and most influential digital marketing events globally, enabling 3radical to showcase VSP to an international audience of industry leaders, innovators, and marketers. Attendees of DMEXCO will have the opportunity to experience live demonstrations of VSP, engage with the 3radical team, and learn how the platform can quickly transform their customer engagement strategies.

Commenting on the launch of VSP, John Regan, CEO of Electric Guitar, said: "We are excited to unveil the Voco Solutions Portal at DMEXCO, a premier event that aligns perfectly with our mission to drive innovation in digital marketing.

"VSP represents a significant advancement from our existing Voco platform, offering businesses a more accessible and rapid means to enhance their engagement strategies. We believe VSP will deliver substantial value to businesses seeking to stay ahead in today's fast-evolving digital landscape."

For more details about 3radical and the Voco Solutions Portal, or to arrange a demonstration at DMEXCO, please visit our booth in Hall 7.1 S071 and visit https://dmexco.com for more information.

For further information:

Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences. It has since entered into collaborations with several other businesses operating in the field, as well as a joint venture with Exelia Technologies Limited called Marcomms.ai for producing AI-driven products and services for the digital marketing and advertising industry.

For further information please visit www.electricguitarplc.com.

About 3radical

3radical provides businesses with gamification and audience engagement solutions through its Voco platform. The company helps brands create compelling, interactive experiences that captivate and retain customers, driving deeper engagement and measurable business outcomes.