Company Announcements

Reborn Coffee’s new cold brew Fruit Infused, including the Miami Passion blend, are set to expand nationwide, capturing U.S. demand for premium ready-to-drink options as the brand builds on its success

BREA, Calif., Oct. 29, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee industry, today announced the upcoming nationwide distribution of its award-winning Cold Brew line, building on the momentum from its recent Miami Passion event with Hagerty Garage + Social during the Austin F1 Race. This launch features Miami Passion, a limited-edition Cold Brew blend, which combines Reborn’s signature coffee with tropical Passion Fruit, capturing the vibrant spirit of Miami.

A video from the event is available here.

In collaboration with Miami-based artist Mira, Reborn Coffee has designed a special limited-edition label for Miami Passion. Mira’s distinctive urban pop-art style, celebrated for its uplifting messages, complements Reborn’s ethos and adds an artistic touch to this exclusive product, making it a true collector’s item for coffee and art lovers alike.

“With the nationwide rollout of our Cold Brew line, we’re excited to bring Reborn’s unique special blend to coffee lovers across the U.S.,” said Jay Kim, CEO of Reborn Coffee. “Our initial sales projections are strong, and we are confident that limited-edition blends like Miami Passion will drive significant market interest and capture a notable share of the growing RTD coffee segment.”

Reborn’s U.S. distribution strategy will target key markets where demand for premium Cold Brew is high, focusing on both retail locations and e-commerce platforms to ensure easy access for on-the-go consumers. In addition to Miami Passion, Reborn’s RTD lineup will include two other popular Cold Brew fruit infused, each crafted to meet the tastes of health-conscious coffee drinkers who prefer low-acid, naturally caffeinated options.

The U.S. cold brew market continues to grow rapidly, and Reborn’s distinctive blends and limited-edition offerings position it strongly within this expanding landscape. As the brand rolls out nationwide, Reborn is set to deliver not only a refreshing coffee experience but also a new standard in ready-to-drink coffee innovation.

About Reborn Coffee

Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.

Forward-Looking Statements

All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Contacts

Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235

Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com