New Holland and Bluewhite to Bolster Autonomous Capabilities and Offering with Strategic Partnership
- The relationship provides essential autonomous solutions for specialty crop operations, particularly in the orchard and vineyard sectors.
NEW HOLLAND, Pa.,
"Bluewhite has proven to be the leader in terms of implementing autonomy in the specialty crops space, a market in great demand for this type of innovation. The integration of Bluewhite into our technology stack allows our customers to access much-needed autonomous technology in an attainable aftermarket solution," said
Bluewhite, formerly Blue White Robotics, drives the growth of resilient farms by bringing sustainable autonomous innovation to permanent crop growers worldwide. The company's AI-driven autonomous farm solution leverages AI, sensor fusion, advanced vehicle integration and precision implements control to help growers manage their fleets and data — and, ultimately, produce more with less. Bluewhite works with over 20 leading permanent crop growers, enabling autonomous farming on multiple crops and tractor models across 150,000 acres in the
"We're incredibly excited about collaborating with CNH and New Holland to accelerate the adoption of autonomous technologies in the field that not only improve productivity and profitability for growers but also promote safe and sustainable methods of producing food," said
The proven capabilities of Bluewhite in orchards and vineyards bolsters New Holland's strategy to bring autonomous solutions across all segments it serves, especially in the specialty crop market. Building on our parent company CNH's acquisitions of Raven, Augmenta, and Hemisphere, which are driving New Holland's autonomy offerings for row crop and broad acre farmers, Bluewhite's unique technology helps New Holland customers address immediate challenges, such as labor shortages and rising operational costs in the specialty crop market. Depending on the specific use case, Bluewhite technology has proven to reduce operational costs by up to 85% through a combination of savings in inputs, labor and maintenance costs.
"With this tech we're not only helping address the financial aspect of an operation by freeing up an operator to tackle other tasks; we're alleviating some of the biggest pain points growers contend with every day that slow them down during the most critical times in the growing season," stated
This strategic partnership includes a three-phase, multi-year initiative that advances the development and integration of Bluewhite technology across the New Holland portfolio. Beginning immediately, select New Holland dealers in the western
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Images and additional product resources regarding New Holland and Bluewhite can be downloaded here and used for publication purposes.
For over 125 years, New Holland has supported farmers with the technology, solutions, and services they need for productive agriculture. It has a history of driving innovation, providing the answers to customer needs with a broad range of agricultural and light construction equipment. With proven production machines that utilize the latest alternative fuel technology to power the sustainable revolution in farming, we are the sector's clean energy leader. Our expertise and innovations are backed by precision connected services and supported by a dedicated and global dealer network with a strong territory presence.
With you, season after season.
New Holland is a brand of
About Bluewhite
Bluewhite
, formerly Blue White Robotics, drives the growth of resilient farms by bringing sustainable autonomous innovation to permanent crop growers worldwide. The company's solution combines sensor technology, advanced AI algorithms, and a user-friendly experience to help growers manage their fleets and data– and ultimately produce more with less. Bluewhite works with over 20 leading permanent crop growers, enabling autonomous farming across 150,000 acres of farmland in the US. Founded in 2017 by
For more information contact
New Holland Press Contacts
New Holland Agriculture
Public Relations,
Phone: +1 717-413-3367
Email: aimee.culbert@newholland.com
Curious Plot
Phone: +1 319-427-3846
Email: cobrien@curiousplot.agency
Bluewhite Press Contact
Headline Media
Phone: +972-050-790-4505
Email: Josh@headline.media
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SOURCE Bluewhite; CNH