TechTarget Announces Strategic Partnership to Integrate its Leading Account Intent Data Directly into the 6sense Revenue AI Platform
Mutual customers can use
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6sense uses advanced AI and big data analytics to empower organizations with actionable insights and predictive intelligence. The innovative 6sense Revenue AI platform is designed to help businesses identify and engage with their most promising prospects at the right time, significantly enhancing the efficiency and effectiveness of their sales and marketing efforts.
TechTarget’s Priority Engine™ Account Intent Feeds offering, launched in
The combined intent data sets represent a new opportunity for mutual customers to:
- Create efficiency by identifying, prioritizing and targeting accounts who are actively consuming contextually relevant buy-cycle content
- Inform better list segmentation and enable deeper personalization at scale with actionable insights into granular topical research and engagements with vendor content
- Drive better sales and marketing efficiency, focus outreach and shorten sales cycles by eliminating false signals
“This partnership is very exciting as our customers are now able to directly access the breadth of TechTarget’s account intent signals within the 6sense platform. Priority Engine Account Intent Feeds provide unmatched precision to confidently identify high-value accounts that are most likely to buy. This rich data source, combined with 6sense’s proprietary intent data, provides them with a more complete view of who is in market,” said
"The best B2B companies win over buyers and develop relationships long before buyers and sellers interact, which requires reliable signals to predict which accounts are in market," said
How the integration works
Mutual customers can create segments in 6sense based on TechTarget’s Account Intent Feed filters including
-
Account Intent Range - Numerical score ranges indicating changes in each account’s research activity and engagement with the vendor’s content and website - Account Intent Trend - Status indicating the account’s activity this week compared to previous weeks
- Account Engagements - Filter based on an account’s engagement with the vendor including if an account viewed their content, clicked on their banner or visited their website
Expanding existing workflow capabilities — Historically,
Key Benefits
- Account Prioritization and ABM refinement - Prioritize in-market accounts so revenue teams know where to focus and equip sellers with real insights for better personalization
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Double Verify Account Intent - Identify accounts that are verified by 6sense and other data providers in that system in addition to being in market with
TechTarget . - Greenfield Account Identification - Expand their reach by identifying net new accounts in the customer’s target universe who are actively researching their solutions
- Fuel more precise and efficient digital advertising - Increase targeting accuracy and campaign ROI for social and programmatic ad buys.
This is the first offering in a partnership that is expected to drive breakthrough outcomes for mutual customers by bringing together two proven leaders of intent data and RevTech. It will significantly help GTM teams accelerate opportunities, pipeline, and revenue with their highest value accounts.
“Combining account intent from TechTarget Account Intent Feeds and 6sense is not just a gut feeling for the sales team,” said early adopters
For more information on how TechTarget Account Intent Feeds integrate with 6sense, click here.
About 6sense
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate, and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.
About
©2024
View source version on businesswire.com: https://www.businesswire.com/news/home/20240626602163/en/
Vice President, Corporate Communications
617-431-9371
gmann@techtarget.com
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