Adjust Finds 119% YoY Revenue Increase In Finance Apps Globally, Indicating Sustained Sector Growth Through 2024
New Finance app insights report shows renewed interest in crypto; details how tech advancements, increased user spending and engagement will drive industry growth
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![Finance app average revenue per monthly active user by region in 2023; Source: The finance app insights report 2024, Adjust |](https://mms.businesswire.com/media/20240627094885/en/2171576/4/240621_FintechReport2024_PRGraphics_Graphic-02_V01.jpg)
Finance app average revenue per monthly active user by region in 2023; Source: The finance app insights report 2024, Adjust |
“Despite the tumultuous economic conditions of recent years, the outlook for the remainder of 2024 and beyond is promising,” said
The finance app insights report provides finance app marketers and developers with key insights, including:
- Significant global finance app growth in 2024. Q1 installs were up 36% YoY and sessions were up by 23%.
- Rise in mobile payments and banking illustrates shift towards digital-first financial solutions. Bank app installs surged 111% YoY in Q1 2024; payment app sessions increased 27% YoY in 2023, with session lengths up by 12% YoY in Q1, highlighting their essential role in daily transactions.
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The APAC region is primed for growth. While the median effective cost per install (eCPI) for finance apps was
$1.21 globally, APAC had the lowest eCPI at$0.63 , indicating a favorable growth environment. - App Tracking Transparency (ATT) opt-in rates for finance apps have continued to climb globally from 18% in Q1 2023 to 25% in Q1 2024.
For additional findings and analysis, download the full report here.
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SOURCE: Adjust
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