Independent Study Finds Sprinklr Social Delivered 327% ROI
The independent analysis from Forrester found that Sprinklr Social delivered a three-year, risk-adjusted ROI of 327% for a composite organization representative of interviewed customers.
“We created the category for enterprise social media management and have been the leader for more than a decade,” said Sprinklr Founder and Co-CEO,
Key findings of the study include:
-
Time savings from social content creation of
$5.2 million . Unifying the digital asset lifecycle helps increase the productivity of social media teams.
-
Paid media savings enabled by employee advocacy program of
$1.38 million . Sprinklr Social employee advocacy solutions encourage greater employee participation, generating paid media savings.
-
Reporting and analytics productivity gains in preparing monthly reports by over 50%, saving
$1.28 million . Sprinklr Social’s unified dashboards allow social media teams to generate and share reports with just a few clicks, freeing up time for more value-added work.
-
Reduced customer churn among disaffected customers enabled by social media monitoring, saving
$728,000 . Sprinklr Social reduced the response time taken to identify and engage customers with potential to churn due to negative experiences by close to 80%.
-
Drove incremental profit of
$516,000 through social commerce. Sprinklr Social enables the delivery of a social commerce experience that improved purchase abandonment rates by 10% and increased average order values by 15%.
Customers interviewed for the study cited benefits including time savings, improved collaboration, AI-assisted conversation monitoring and engagement, and improved social selling and e-commerce. Excerpts include:
- “The number one benefit of Sprinklr Social is that we can tag and categorize everything. We can report on the reasons why people are coming into our accounts, pages, and handles.” – Social media cx manager, automotive manufacturing.
- “Global teams now have a greater visibility of what regional teams are doing. They don’t have to chase 50 country leads for metrics across various social media platforms anymore.” – consultant, global corporate affairs/pr, technology.
- “Sprinklr Social’s AI-powered categorization of messages determines which interactions are engageable and which aren’t. Now we don’t even have to sort through most of the volume and we can focus on the customers that really need a response or additional support.” – social media cx manager, automotive manufacturing.
- “Sprinklr Social’s AI-powered recommendations and responses allow our social media agents to become better at selling.” – global consumer experience director, retail cosmetics.
To read the full study or request a demo visit https://www.sprinklr.com/unified-social-media-management-forrester-tei-report/.
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240701571093/en/
Press
pr@sprinklr.com
Source: