Publicis Groupe to Acquire Influential, Creating World’s Leading Influencer Marketing Solution
- Influential is the largest influencer marketing company and platform in the world. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world.
- Publicis Groupe’s understanding of consumers via Epsilon, combined with Influential’s platform, will enable brands to identify creators that meaningfully connect to their target customers and communities, while providing the unique ability to holistically plan, manage, and measure investment across social, digital, and affiliate marketing.
The largest influencer marketing company in the world by revenue, Influential’s proprietary AI-powered technology platform with over 100 billion data points, coupled with its network of over 3.5M creators, including access to and data on 90% of global influencers with 1M+ followers, currently serves more than 300 brands around the world.
Influencer marketing is revolutionizing the media and advertising industry and has become a ubiquitous growth driver for brands due to the channel’s unique ability to meaningfully connect with their customers. By 2025, social media spend is expected to reach
Influential’s differentiated offering enables brands to source high-quality digital creators, curate impactful creative strategy, and activate, amplify and optimize digital media to drive real-world outcomes.
Now, by combining those capabilities with the unique data and identity assets of Epsilon, and scale of
- a Premium Creator Network: a brand-safe, premium marketplace to directly connect the world's leading brands with preferred access to millions of diverse creators and their audiences
- Revolutionized Influencer Planning: Bringing our leading understanding of consumers via Epsilon to better identify creators that meaningfully connect brands to their target customers and find their audiences across the entire internet
- Maximized Cross-Channel Outcomes: Unifying, extending, and measuring the reach and impact of social campaigns to digital and affiliate channels in a singular, AI-powered platform with connected creative and sequential messaging that enhances customer experience and drives better business outcomes
Led by Founder and CEO
Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.”
The transaction is subject to the satisfaction of customary closing conditions including regulatory approvals and is expected to close in late
About
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About Influential
Influential is the world’s largest influencer marketing company, by revenue, and is the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators, delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 50% of Fortune 50 brands. We are proud to have been named Ad Age's A-List 2024 Social Media/Influencer Agency of the Year.
For more information, please visit https://influential.co/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240725219768/en/
Director of
+ 33 (0)1 44 43 70 75
amy.hadfield@publicisgroupe.com
Corporate Communications
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michelle.mcgowan@publicisgroupe.com
Deputy CFO, Investor Relations
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jean-michel.bonamy@publicisgroupe.com
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