Sensormatic Solutions and HappyOrNot Elevate Customer Experience With Brand Vitality Meter, Available Now
- Sensormatic Solutions newest shopper insight offering merges customer satisfaction data with traffic insights to improve store performance
NEUHAUSEN,
The Brand Vitality Meter enables stores to merge shopper feedback data collected from HappyOrNot’s Smiley Touch™, Smiley Terminal™ devices at the store and Smiley Digital™ for online channels with Sensormatic Solutions traffic insights, empowering retailers to make informed decisions that optimize retail locations. The Brand Vitality Meter along with HappyOrNot’s Smiley suite of devices are now globally available to retailers through Sensormatic Solutions.
“Our collaboration with HappyOrNot is based on our shared core commitments: helping retailers who depend on us for operational insights to enhance the experiences for the shoppers who rely on them,” said
Brand Vitality Meter provides insight into customer satisfaction at critical touchpoints in the in-store or e-commerce journey. This holistic approach allows retailers to connect customer satisfaction scores to crucial metrics such as sales, conversion rate and average transaction size, providing a roadmap to improve customer journeys.
The Brand Vitality Meter keys in on three areas:
- Customer experience: Insights into customer satisfaction can help retailers identify friction and problem areas on the floor to better align labor allocation with traffic flow.
- Shopper sentiments: Sentiment scores can help retailers get a better sense of how their customers regard their brand and shopping experiences, including omnichannel services like “buy online, pick up in store” (BOPIS) or Click-n-Collect.
- Store performance: Consumers’ reactions to different store locations and shopping touchpoints can help retailers unravel how customer satisfaction impacts store performance.
“HappyOrNot’s goal has always been to take the mystery out of customer satisfaction, and that’s something Sensormatic Solutions has also made central to its business throughout the years,” said
To learn more about Sensormatic Solutions Brand Vitality Meter, visit Brand Vitality Meter -
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About Sensormatic Solutions
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About HappyOrNot®
Creator of the globally recognized four Smileys, HappyOrNot enables companies to identify and optimize experiences across all touchpoints through relevant, in-moment feedback data. With the ability to track, validate, and compare ongoing performance, companies are empowered to continuously improve experiences and drive operational success.
Founded in 2009, today HappyOrNot serves 4,000 brands across 135 countries, like Amazon, Google, Aramark, Rocket Stores, and
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Source: Sensormatic Solutions