Ituran, Microsoft and Porsche Carrera Cup Collaborate to Boost Motorsport Performance with Real-Time Telemetry Data
This collaboration drives innovation in motorsports through real-time cloud-based telemetry data, enhancing performance, efficiency, and race strategy
AZOUR,
The Porsche Carrera Cup is a motor racing series dedicated to Porsche sports cars, specifically focusing on Porsche 911 GT3 vehicles. This series is known for its high-performance cars, all of which are identical, which means that success largely depends on the skill of the driver and the strategy of the team and its engineers, rather than differences in car performance.
As technology becomes increasingly critical in competitive environments, the Porsche Carrera Cup, in collaboration with Microsoft and Ituran, has embraced innovation by enabling live data telemetry from all racing vehicles. All the telemetry data is collected and transmitted via the public mobile network in real-time to the Microsoft Azure cloud, through an Ituran telematics device installed and connected inductively to the Porsche sportscar's data network. This allows the various Porsche engineering teams to make quick, informed and actionable decisions in real-time during races, improving driver and car performance, and increasing the likelihood of success. It also increases safety by diagnosing in real-time situations where malfunctions may occur, thereby preventing damage to cars and potential driver injury.
"We see the transformative impact of this technology to the Porsche Carrera Cup, by empowering the racing teams to make key real-time strategic decisions through instant, data-driven insights that can determine the outcome of a race. This project reflects our vision for the future, continually innovating for the connected-car and bringing the very latest technologies to Ituran's products and services. We are already looking to leverage the new capabilities developed for this project throughout our business."
Please see the video with English subtitles describing the event and Ituran's technology: https://www.youtube.com/watch?v=bKK0H2Q4WMA.
About Ituran
Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management and control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in
Ituran's subscriber base has been growing significantly since the Company's inception to over 2.3 million subscribers using its location-based services with a market leading position in
For more information, please visit Ituran's website, at: www.ituran.com.
Video: https://www.youtube.com/watch?v=bKK0H2Q4WMA
Logo: https://mma.prnewswire.com/media/1972820/3820388/Ituran_logo.jpg
Company Contact
udi_m@ituran.com
Deputy CEO and VP Finance, Ituran
(
International Investor Relations
ituran@ekgir.com
EK Global Investor Relations
(US) +1 212 378 8040
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