The performance-driven skincare brand engineered for men expands its consumer reach through the U.S. Amazon Premium Beauty store
NEW YORK--(BUSINESS WIRE)--Aug. 16, 2024--
Lab Series, a brand based on an advanced expertise in men's skin, announces its debut in the U.S. Amazon Premium Beauty store, providing broader access to its high-performance formulas backed by science. Prime members enjoy fast, free shipping on every order.
Within the Lab Series store in U.S. Amazon Premium Beauty, customers can access educational content tailored to men’s unique skin concerns and obtain targeted Lab Series product solutions with proven results, including shoppable recommendations, enabling them to easily build a personalized skincare routine to help their skin look and feel its best.
“Lab Series’ launch in the U.S. Amazon Premium Beauty store is an exciting new chapter for the brand,” said Pierre-Olivier Garcin, Senior Vice President, Global General Manager, Lab Series and Darphin Paris. “There is strong momentum in the men’s skincare market driven by an increasingly self-aware male consumer. However, there is a lack of bespoke education to help men make informed decisions about their skincare routine. The new Lab Series experience in Amazon’s store will help educate and empower both our existing and new consumers, offering expert and scientifically backed product solutions engineered for men’s specific skin concerns.”
Amazon customers will be able to discover and purchase a wide selection of Lab Series products. The storefront will include best sellers such as the All-In-One series for advanced multi-function skin solutions – All-In-One Multi Action Face Wash, All-In-One Defense Lotion SPF 35 , and All-In-One Face Treatment; the Daily Rescue series for energized and recovered skin – with the NEW Daily Rescue Energizing Gel Cream; and the Max LS series targeting men’s specific skin aging – including Anti-Age Max LS Serum and Anti-Age Max LS Cream. Customers can start shopping now at http://www.amazon.com/labseries.
Lab Series understands every man is made differently – from the skin they are born with to the lifestyles they build for themselves. Science is the cornerstone of Lab Series, with a lab dedicated to understanding men’s physiology and unique skin needs. With over 30 years of research and development, Lab Series has created high-performance solutions with technology, textures, and key ingredients to work with men’s skin. Follow @labseries and @amazon on social and shop the Lab Series Amazon Premium Beauty store at http://www.amazon.com/labseries.
ABOUT LAB SERIES
Since 1987, Lab Series' advanced expertise of men's skin allows our brand to deliver science-backed solutions that truly work for men, for optimal results. With our cutting-edge expertise in men's skin physiology, we deliver products that tackle men's specific concerns. We offer targeted solutions to every man's skin type and need: from cleansing, hydration, to protection and well-aging. Lab Series' unique formulations, combine optimal concentrations of ingredients and complexes for the best absorption and strongest impact on men's skin.
ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
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View source version on businesswire.com:
https://www.businesswire.com/news/home/20240816065818/en/
Investors: Rainey Mancini, rmancini@estee.com
The Estée Lauder Companies Media: Jill Marvin, jimarvin@estee.com
Lab Series: Tina Cooke, tcooke@estee.com
Source: The Estée Lauder Companies Inc.
