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Aiadvertising Inc

AiAdvertising Reports Fiscal Year 2023 Financial Results

2023 Revenue up 21% to $8.2 Million Driven by Creative Services and Digital Marketing

Customer Retention Rate 94% Year-over-Year as of December 31, 2023

SAN ANTONIO--(BUSINESS WIRE)--Sep. 12, 2024-- AiAdvertising, Inc. (OTC: AIAD), an industry leader in AI-powered digital advertising solutions, has reported its financial and operational results for the year ended December 31, 2023.

Key Fourth Quarter and Subsequent 2024 Highlights and Business Update

  • Revenue for Q4 2023 was $2.3 million, up 11% from $2.1 million in Q4 2022.
  • Revenue for the year ended December 31, 2023, and 2022 was $8.2 million and $6.7, respectively, an increase of 21%.
  • Gross profit margin of 1.9% in 2023, a notable increase as compared to (8.4%) in the same year ago period.
  • Platform License revenues for the quarter ended December 31, 2023, decreased by 48% to $87,472 due to a business model shift.
  • Digital Marketing revenues for the quarter ended December 31, 2023, increased by 14% to $1.76 million.
  • Creative Services revenues for the quarter ended December 31, 2023, increased by 31% to $0.46 million.
  • Net Loss for the quarter ended December 31, 2023, was ($2.0) million.
  • Net Loss for the year ended December 31, 2023, improved by 26% to ($6.3) million.
  • Net Cash used in the year ended December 31, 2023, was $5.5 million, compared to cash used of $4.9 million a year ago.
  • Completed the second tranche of its securities purchase agreement with Hexagon Partners, Ltd., a Texas-based investment company, for a strategic investment of $2.5 million.
  • Customer retention rate was a strong 94% year-over-year as of December 31, 2023.
  • First half 2024 revenue expected to be in the $4.0 to $4.2 million range and FY 2024 revenue expected to be in the $9 to $10 million range on continued strong momentum driven by high customer retention, increased digital marketing budgets, and new customer wins.

Management Commentary

"We continued our systematic cadence of operational execution in the fourth quarter with 11% revenue growth,” said Jerry Hug, Chairman and CEO of AiAdvertising. “For the full year, both revenue and net loss improved as we began to see the cumulative results from our efforts over the last year to acquire new customers and strong growth from current customers in Digital Marketing. Moreover, our customer retention rate was a strong 94% year-over-year as of December 31, 2023, having lost only two customers; one due to an acquisition and the other due to the client taking marketing in house.

“Benefits of our Campaign Performance Platform and its targeting capabilities continued to garner interest among new clients as cookie-based tracking becomes more in doubt. By applying AI and ML technologies to marketing and advertising solutions, our AdTech software and optimization services allow advertisers to eliminate guesswork, predict creative, and prove performance.

“Operationally, we are absolutely seeing the benefits of leveraging our AI tools which augment and automate mundane and repetitive tasks typically thought of as human-like 'seeing, listening, understanding, and creating' by our team. This is evidenced by our operational expenses remaining flat year over year while managing more clients and increased revenue. We extended our partnership with Hexagon Partners with the recent $2.5 million second tranche of its strategic investment, enabling us to focus on further development of our AI-powered targeting solutions to generate more engaging, higher-impact campaigns that drive results for our clients. In addition, with the new investment from Hexagon to propel our sales efforts, we believe we will reach cashflow breakeven in the near term.

“As the industry shifts toward solutions leveraging AI, we are focused on scaling our platform while we deliver superior results to our clients and execute on our revenue backlog. We believe we are well positioned to deliver value to our customers, partners and shareholders with first half 2024 revenue expected to be in the $4.0 to $4.2 million range and FY 2024 revenue expected to be in the $9 to $10 million range on continued strong momentum driven by high customer retention, increased digital marketing budgets, and new customer wins. Lastly, we expect to report our first and second quarter 2024 financial results soon and resume timely reporting thereafter,” concluded Hug.

FY 2023 Financial Results

Revenue for the quarter ended December 31, 2023, and 2022 was $2.3 million and $2.1 million, respectively, an increase of 11%. The increase was primarily due to new customer wins in Digital Marketing. The Platform License segment revenues for the quarter ended December 31, 2023, decreased by 48% to $87,472 from the prior year due to management’s focus on a hybrid model of lower platform fees to drive higher customer budget spend. Digital Marketing revenues for the quarter ended December 31, 2023, increased by 14% to $1.76 million as a result of this strategic shift.

Revenue for the year ended December 31, 2023, and 2022 was $8.2 million and $6.7 million, respectively, an increase of 21%. The increase was primarily due to new customer wins, but additional growth from current customers was additive due to a focus on reduced platform fees for the customer to drive higher budget spend creating more revenue and more profit for AI Advertising. Benefits of the Campaign Performance Platform and its targeting capabilities are garnering interest among new clients as cookie-based tracking becomes more in doubt. The Platform License segment revenues for the year ended December 31, 2023, decreased by 25% to $0.47 million from the prior year. Digital Marketing revenues for the year ended December 31, 2023, increased 33% to $6.1 million.

Gross profit in the fourth quarter of 2023, was ($0.1) million, or (4.2%) of revenues, compared to a gross loss of ($284,558), or (13.7%) of revenues, in the comparable year ago quarter. Gross profit in the year ended December 31, 2023, was $0.2 million, or 1.9% of revenues, compared to a gross loss of ($567,918), or (8.4%) of revenues, in the prior year. Gross profit and gross margin percentage improved due to leveraging our costs over a greater revenue base created by increased customer digital marketing budgets.

Total operating expenses for the quarter ended December 31, 2023, were $1.9 million, compared to $1.6 million in the prior year. Total operating expenses for the year ended December 31, 2023, were $6.9 million, compared to $8.0 million in the prior year.

Operating activities for continuing operations used $5.5 million in net cash for the year ended December 31, 2023, compared to $4.9 million for the year ended December 31, 2022. The increase in cash flow used in operating activities was primarily due to an increase in accounts receivable from revenue growth in the fourth quarter, reduced accounts payable from better liquidity reserves compared to a year ago and reduced deferred revenue at year-end.

Net loss for the quarter ended December 31, 2023, was ($2.0) million, as compared to a net loss of ($1.9) million in 2022. Net loss for the year ended December 31, 2023, was ($6.3) million, as compared to a net loss of ($8.5) million in 2022.

Cash and cash equivalents totaled $0.1 million at December 31, 2023, as compared to $0.1 million at December 31, 2022.

John C. Small, Chief Financial Officer of AiAdvertising, added, “As of today, we believe that our existing cash, together with the additional strategic investment of $2.5 million from Hexagon Partners and $0.7 million in account receivables, will be sufficient to meet our anticipated capital requirements to fund planned operations as we approach cash flow breakeven.”

About AiAdvertising

AiAdvertising is an AI-powered solutions leader employing the industry’s most scientifically advanced, patent-pending AI targeting process. Transforming marketing and customer experiences, allowing marketers to personify client data and scientifically target their ideal customers with hyper-personalized campaigns. By harnessing artificial intelligence (AI) and machine learning (ML), we empower brands to easily target, predict, create, scale, measure campaign performance and reduce waste. Our clients gain the intelligence they need to prove advertising’s impact on the bottom line. This means more engaging, higher-impact campaigns that drive conversions and results.

For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.

Forward-Looking Statements

This press release may contain "forward-looking statements." Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements are included in our filings with the Securities and Exchange Commission, including the "Risk Factors" section of our annual report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us in this release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments, or otherwise, except as may be required under applicable law.

AIADVERTISING, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

 

 

December 31,
2023

 

December 31,
2022

 

 

 

 

 

ASSETS

 

 

 

 

Current assets:

 

 

 

 

Cash

 

$

110,899

 

 

$

55,831

 

Accounts receivable, net

 

 

517,344

 

 

 

95,300

 

Prepaid and other current Assets

 

 

58,982

 

 

 

105,076

 

Total current assets

 

 

687,225

 

 

 

256,207

 

 

 

 

 

 

 

 

Property and equipment, net

 

 

72,948

 

 

 

102,659

 

Right-of-Use assets

 

 

147,480

 

 

 

175,974

 

 

 

 

 

 

 

 

Other assets:

 

 

 

 

 

 

Lease deposit

 

 

8,939

 

 

 

8,939

 

Goodwill and other intangible assets, net

 

 

20,202

 

 

 

20,202

 

Total other assets

 

 

29,141

 

 

 

29,141

 

 

 

 

 

 

 

 

Total assets

 

 

936,794

 

 

 

563,981

 

 

 

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS’ DEFICIT

 

 

 

 

 

 

 

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

Accounts payable

 

 

1,567,751

 

 

 

2,071,122

 

Accounts payable, related party

 

 

-

 

 

 

10,817

 

Accrued expenses

 

 

46,430

 

 

 

39,233

 

Operating lease liability

 

 

33,572

 

 

 

28,494

 

Deferred revenue and customer deposit

 

 

533,386

 

 

 

791,133

 

Total current liabilities

 

 

2,181,139

 

 

 

2,940,799

 

 

 

 

 

 

 

 

Operating lease obligation, net of current portion

 

 

113,907

 

 

 

147,480

 

 

 

 

 

 

 

 

Total liabilities

 

 

2,295,046

 

 

 

3,088,279

 

 

 

 

 

 

 

 

Shareholders’ deficit:

 

 

 

 

 

 

Preferred stock, $0.001 par value; 5,000,000 Authorized shares:

 

 

 

 

 

 

Series A Preferred stock; 10,000 authorized, zero and 10,000 shares issued and outstanding;

 

 

-

 

 

 

-

 

Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding;

 

 

18

 

 

 

18

 

Series C Preferred stock; 25,000 authorized, 14,425 shares issued and outstanding;

 

 

14

 

 

 

14

 

Series D Preferred stock; 90,000 authorized, 86,021 and 90,000 shares issued and outstanding;

 

 

86

 

 

 

86

 

Series E Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding;

 

 

10

 

 

 

10

 

Series F Preferred stock; 800,000 authorized, zero and zero shares issued and outstanding;

 

 

-

 

 

 

-

 

Series G Preferred stock; 2,600 authorized, 2,597 shares issued and outstanding;

 

 

3

 

 

 

3

 

Series H Preferred stock; 1,000 authorized, zero and zero shares issued and outstanding;

 

 

-

 

 

 

-

 

Series I Preferred stock; 3,000,000 authorized, 2,272,727 and zero shares issued and outstanding;

 

 

2,273

 

 

 

-

 

Series J Preferred stock; 700 authorized, zero and zero shares issued and outstanding;

 

 

-

 

 

 

-

 

Common stock, $0.001 par value; 10,000,000,000 and 2,000,000,000 authorized shares; 1,334,408,773 and 1,175,324,203 shares issued and outstanding, respectively

 

 

1,334,415

 

 

 

1,175,330

 

Additional paid in capital

 

 

56,865,961

 

 

 

49,595,914

 

Common stock payable, consisting of 5,000,000 shares valued at $0.1128

 

 

564,000

 

 

 

564,000

 

 

 

 

 

 

 

 

Accumulated deficit

 

 

(60,125,032

)

 

 

(53,859,673

)

 

 

 

 

 

 

 

TOTAL SHAREHOLDERS’ EQUITY (DEFICIT)

 

 

(1,358,252

)

 

 

(2,524,298

)

 

 

 

 

 

 

 

TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY (DEFICIT)

 

$

936,794

 

 

$

563,981

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

 

 

Twelve Months Ended
December 31,

 

 

2023

 

2022

 

 

 

 

 

Revenue

 

$

8,170,957

 

 

$

6,744,297

 

 

 

 

 

 

 

 

Cost of Revenue

 

 

8,018,382

 

 

 

7,312,215

 

Gross Profit

 

 

152,575

 

 

 

(567,918

)

 

 

 

 

 

 

 

Sales, general, and administrative expenses

 

 

6,852,960

 

 

 

7,952,193

 

Total operating expenses

 

 

6,852,960

 

 

 

7,952,193

 

 

 

 

 

 

 

 

Loss from operations

 

 

(6,700,385

)

 

 

(8,520,111

)

 

 

 

 

 

 

 

Other income (expense)

 

 

 

 

 

 

Other income

 

 

435,026

 

 

 

4,990

 

Gain (loss) on Sales of Discontinued Operations

 

 

-

 

 

 

25,197

 

Total other income

 

 

435,026

 

 

 

30,187

 

 

 

 

 

 

 

 

Loss from operations before income taxes

 

 

(6,265,359

)

 

 

(8,489,924

)

 

 

 

 

 

 

 

Provision for income taxes

 

 

-

 

 

 

-

 

 

 

 

 

 

 

 

Net Loss

 

 

(6,265,359

)

 

 

(8,489,924

)

 

 

 

 

 

 

 

Dividends on preferred stock

 

 

-

 

 

 

-

 

 

 

 

 

 

 

 

Net loss attributable to common shareholders

 

$

(6,265,359

)

 

$

(8,489,924

)

 

 

 

 

 

 

 

Net loss per share:

 

 

 

 

 

 

Basic

 

$

(0.00

)

 

$

(0.01

)

Diluted

 

$

(0.00

)

 

$

(0.01

)

 

 

 

 

 

 

 

Weighted-average common shares outstanding:

 

 

 

 

 

 

Basic

 

 

1,313,030,101

 

 

 

1,123,312,864

 

Diluted

 

 

1,313,030,101

 

 

 

1,123,312,864

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

 

 

For the
Twelve Months

 

For the
Twelve Months

 

 

Ended

 

Ended

 

 

December 31,

 

December 31,

 

 

2023

 

2022

CASH FLOWS FROM OPERATING ACTIVITIES

 

 

 

 

Net Loss

 

$

(6,265,359

)

 

$

(8,489,924

)

Adjustment to reconcile net (loss) income to net cash used in operating activities:

 

 

 

 

 

 

Bad debt expense

 

 

272,532

 

 

 

(1,180

)

Depreciation and amortization

 

 

31,813

 

 

 

37,553

 

Gain on extinguishment of debt

 

 

 

 

 

(4,990

)

Gain on sale of discontinued operations

 

 

-

 

 

 

(25,197

)

Stock based compensation

 

 

1,831,977

 

 

 

1,891,371

 

Non-cash service expense

 

 

-

 

 

 

123,374

 

Changes in assets and liabilities:

 

 

 

 

 

 

Accounts receivable

 

 

(694,576

)

 

 

403,302

 

Prepaid expenses and other assets

 

 

46,094

 

 

 

77,351

 

Costs in excess of billings

 

 

-

 

 

 

27,779

 

Lease deposit

 

 

-

 

 

 

861

 

Right-of-use assets

 

 

28,494

 

 

 

-

 

Accounts payable

 

 

(514,188

)

 

 

1,279,395

 

Accrued expenses

 

 

7,197

 

 

 

(32,925

)

Operating lease liability

 

 

(28,495

)

 

 

-

 

Deferred revenue

 

 

(257,747

)

 

 

299,498

 

Net cash (used in) provided by operating activities

 

 

(5,542,258

)

 

 

(4,413,732

)

 

 

 

 

 

 

 

INVESTING ACTIVITIES

 

 

 

 

 

 

Cash paid for fixed assets

 

 

(2,102

)

 

 

(20,973

)

Proceeds from sale of discontinued operations

 

 

-

 

 

 

25,197

 

Net cash provided by (used in) investing activities

 

 

(2,102

)

 

 

4,224

 

 

 

 

 

 

 

 

FINANCING ACTIVITIES

 

 

 

 

 

 

Proceeds from sale of common stock

 

 

599,428

 

 

 

1,033,884

 

Proceeds from sale of preferred stock

 

 

5,000,000

 

 

 

-

 

Net cash provided by (used in) financing activities

 

 

5,599,428

 

 

 

1,033,884

 

 

 

 

 

 

 

 

Net increase in cash and cash equivalents

 

 

55,068

 

 

 

(3,375,624

)

 

 

 

 

 

 

 

Cash and cash equivalents at beginning of period

 

 

55,831

 

 

 

3,431,455

 

 

 

 

 

 

 

 

Cash and cash equivalents at end of period

 

$

110,899

 

 

$

55,831

 

 

 

 

 

 

 

 

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

 

 

 

 

 

 

Interest paid

 

$

-

 

 

$

-

 

Income taxes paid

 

$

-

 

 

$

-

 

 

 

 

 

 

 

 

NON-CASH INVESTING AND FINANCING ACTIVITIES:

 

 

 

 

 

 

Right of use asset exchanged for lease liability

 

$

-

 

 

$

186,706

 

Change in right of use asset

 

$

-

 

 

$

(70,608

)

Retired stock issuance

 

$

-

 

 

$

2,940

 

Exercise of stock options

 

$

3,931

 

 

$

3,190

 

 

Investor Contact:
Larry Holub/Chris Tyson
312-261-6412
AIAD@mzgroup.us
www.mzgroup.us

Source: AiAdvertising, Inc.