Company Announcements

Flagship event in Bowling Green marks successful 15^th year over three days

BOWLING GREEN, Ky.--(BUSINESS WIRE)--Sep. 12, 2024-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced a successful wrap-up of its annual Holley LS Fest East in Bowling Green, Kentucky. Nearly 45,000 automotive enthusiasts attended the three-day festival at Beech Bend Raceway Park and 2,752 vehicles were part of the action, setting records for the flagship Holley event.

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Nearly 45,000 automotive enthusiasts gathered in Bowling Green, Kentucky for Holley's LS Fest East. (Photo: Business Wire)

Celebrating its 15^th anniversary this year, Holley LS Fest East is the premier destination for automotive enthusiasts looking to celebrate everything LS and LT-powered. The event, held just minutes from Holley’s headquarters, featured a series of thrilling races, exhibitions and challenges throughout the weekend – all with a focus on safety, excitement and high performance.

“This year’s event was our most successful Holley LS Fest yet, and the excitement over the course of the weekend – among enthusiasts and our Holley teams – was palpable,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “It’s inspiring to connect with automotive enthusiasts in such a tangible way. Beyond being able to provide unforgettable experiences for them, we appreciate the opportunity to engage firsthand, gather valuable insights from our customers and learn more about their passion for performance.”

Highlights from this year’s Holley LS Fest East included:

• Sold out autocross and drag race events
• Blockbuster car show
• One of the only engine-specific competitive drift events in the world
• Hands-on electric fuel injection (EFI) workshop with performance personality Devin Vanderhoof and the Holley Tech Team and,
• A sold-out Grand Champion event that celebrated the best of the best across the weekend’s events.

To celebrate its 15^th anniversary, Holley LS Fest East also debuted a brand-new offering. The Road Course High-Performance Driving Experience at NCM Motorsports Park gave drivers hands-on training in road course driving with a fast, fun and safe educational experience on the track.

LS Fest East is the largest of Holley’s flagship events and part of its Holley LS Fest series, which included LS Fest Texas in Fort Worth, and LS Fest West in Las Vegas, which was named to USA Today’s 10 Best Motorsports Races in its 10Best Readers’ Choice Awards earlier this year.

Holley Performance Brands is set to close its event season later this month with two more flagship events at Beech Bend Raceway Park: Holley MoPartySeptember 13-15 and Holley Ford FestivalSeptember 26-29.

For more Holley company news, click here.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240912238214/en/

Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contacts:
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com

Source: Holley Performance Brands