HubSpot Launches New AI, Breeze, Plus Hundreds of Product Updates at INBOUND 2024
As part of the Fall 2024 Spotlight at INBOUND,
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240918001493/en/
Easy, fast, unified:
In fact, most GTM teams:
- Are inefficient, switching between an average of 15 separate point solutions to just manage customer interactions.*
- Aren’t getting value from their tech stacks, according to nearly 80% of leaders.*
- Are working with disconnected data, with 7 in 10 businesses feeling this pain.*
At INBOUND 2024 and in its Fall 2024 Spotlight,
Featured releases include:
-
Breeze
, HubSpot’s AI to power the customer platform. Breeze includes:
- Copilot, HubSpot’s new AI companion to make work easier.
- Four Breeze Agents to get work done fast, from start to finish, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
- Plus 80 more features embedded across the platform, from remixing content to predicting sales forecasts.
-
Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution. Breeze Intelligence includes:
- Data enrichment which pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
- Buyer intent to help customers identify which prospects are best fit.
- Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
-
Updates to Marketing Hub and Content Hub, the combo that’s giving marketers everything they need to reinvent, including:
- Tools to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
-
Tools to generate leads and convert prospects like Lead Scoring to find high engagement, high-fit prospects and Google Enhanced Conversions to leverage first-party conversion data from
HubSpot to improve campaign performance. - Tools to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place to improve campaigns and get results faster.
Across all launches,
Finally, on stage at INBOUND, HubSpot Co-Founder and CTO,
“We want to make it exceptionally easy to not only use agents but build and distribute them on our network,” said
Visit the Fall 2024 Spotlight here.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240918001493/en/
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