Perfect Moment to Open First Retail Store in New York City’s Famed SoHo Shopping District
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World’s first
Perfect Moment retail store to provide luxury in-store customer experience. - As a seasonal store, open from October to April, it will feature Perfect Moment’s upcoming Fall/Winter 2024 edition of high-performance, luxury skiwear and accessories.
- Further expands the company’s community of loyal customers for the global luxury lifestyle brand.
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Opening planned for
October 2024 .
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240920148466/en/
Perfect Moment storefront (Photo: Business Wire)
Situated at the corner of one of SoHo’s picturesque cobblestone blocks at
The opening will celebrate the brand’s AW24 womenswear collection that includes its best-selling styles, such as its signature
The store’s unique design will reflect the collection’s blend of forward-thinking style and timeless heritage. As a seasonal store, it will remain open throughout the upcoming winter ski and holiday shopping season from October through April.
After seeing record growth from its eCommerce initiatives over the past year, Perfect Moment’s move into bricks and mortar retail marks another major step for the global brand.
The seasonal presence provides an opportunity to explore the potential for more permanent retail locations. The move is also supported by the brand’s success at several multi-brand high-end retailers, as well as New York City’s status as one of the top fashion capitals of the world.
"Our SoHo store marks a pivotal transition for Perfect Moment, enabling us for the first time to engage directly with our
“The store will embody our commitment to innovation, blending our iconic heritage with forward-thinking style to create an experience that resonates with the local community. For the store opening in October, we will celebrate the vibrant energy of
Gottschalk describes the interior design for the new space as embodying the brand’s signature style of a seamless blend of fashion and function. Cool-toned metallic surfaces will evoke a wintery feel, while contrasted with a softer, translucent look.
The brand’s iconic bright red will also punctuate the design, with key furniture pieces to be curved and lacquered in a deep, burgundy shade – a key color of the season. The fitting rooms will enhance the shopping experience with large, AI-generated backdrops of a majestic alpine ski resort, while capturing the vibrant spirit Perfect Moment has become well known for worldwide.
Throughout the season, the SoHo store will serve as a dynamic hub for brand engagement with several exclusive events and marketing campaigns. The initiatives will connect Perfect Moment with the local audience while enhancing the total brand experience.
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About Perfect Moment
Founded in 1984 in the mountains of
Initially the vision of extreme sports filmmaker and professional skier
In 2010, British-Swiss entrepreneurial couple Jane and
Today, the brand is available globally, online and via key retailers, including
Learn more at www.perfectmoment.com.
Important Cautions Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the
View source version on businesswire.com: https://www.businesswire.com/news/home/20240920148466/en/
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