Auth0 Takes “Free for Developers” to a New Level with More Users, More Security, Free MFA & Passwordless
“Developers are grappling with greater demand to rapidly deploy applications while facing increasingly sophisticated AI-powered bot attacks to defend against,” said
Securing Applications with Stronger and Scalable Authentication
Traditional identity threats are being bolstered by artificial intelligence (AI) advances, enabling low-quality, high-intensity attacks to become more dangerous and helping new, personalized attacks to emerge. With bots making up nearly 50% of all internet traffic1, developers are challenged with securing their applications in this landscape. MFA, specifically with possession-based or biometric factors, remains as one of the most effective defenses. Conversely, AI can also power bot detection, with AI helping Okta block 79% of automated login attempts and reduce bot traffic by 90%2 over a 90 day period.
The expanded free plan provides developers with stronger authentication mechanisms, enabling
Customize Sign-Up and Login to Deliver Intuitive User Experiences
Developers find it essential to create an identity experience that is not only secure but reduces friction and builds trust, with 83% of consumers abandoning their cart or sign-up attempt3 because of an arduous login process. To help simplify customizing these authentication experiences, certain
- Unlimited* Okta Social Connections to allow customers and employees to securely access their applications through 70 different social login providers. It also ensures up-to-date user information can be gathered without creating friction or compromising the user experience.
- Unlimited* Okta Connections to easily integrate applications with Okta Workforce Identity Cloud and to streamline user access.
- Additional Okta Organizations to better manage partners and customers for business-to-business (B2B) applications and customize how end-users access each app.
- Additional Actions + Forms to extend identity flows using a visual editor with different authentication factors and business logic.
- Support for a Custom Domain to help create a seamless branded experience for users by replacing the Okta domain name with a custom domain name, allowing URLs to be more uniform within the application.
For specific details on these changes, visit Auth0’s blog and pricing page.
“With Auth0, we were able to direct our limited resources towards innovation and enhancing user experiences instead of developing another user authentication system,” said
*subject to system limitations
1
Imperva, “2024 Bad Bot Report,”
2
3
About Okta
Okta is The World’s Identity Company™. We secure Identity, so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to use the power of Identity to drive security, efficiencies, and success — all while protecting their users, employees, and partners. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240924926860/en/
press@okta.com
Source: