United Expands Economy Cabin Wine Offerings with Debut of New Rosé
New options from
women-owned brands
Just Enough Wines
and
Maker Wine
start
Airline served more than 20 million glasses of wine system-wide so far in 2024 – 1.5 times the number of servings for beer or spirits
According to United, the airline has served more than 20 million glasses of wine system-wide so far this year – that's 1.5 times the number of servings for beer or spirits – and more than 3.2 million glasses of wine in domestic economy alone.
"Our new economy wine list is giving travelers more variety and better quality," said
Now, United's domestic economy passengers will be able to choose from four different wine varietals onboard, each available in a 250 milliliter can – comparable to about a glass and a half of wine – and served with a cup for sipping. Available to purchase on every mainline flight for
-
Just Enough Wines Rosé – A dry, crisp rosé from the
California Central Coast features a refreshing flavor profile with notes of watermelon and guava and is balanced by a refreshing minerality. -
Maker Brut Bubbles – An aromatic sparkling white from the
California Central Coast with bright citrus, white flowers and stone fruit notes and a crisp minerality. This 2023 vintage is crafted byNicole Walsh , an award-winning producer inSanta Cruz who has been featured in Wine Enthusiast, Forbes andThe San Francisco Chronicle . -
Just Enough Wines Cabernet Sauvignon – A full-bodied cabernet sauvignon from the
California Central Coast features a vibrant and rich flavor profile of bright cherries, vanilla and sandalwood. -
Just Enough Wines Chardonnay – A medium-bodied chardonnay from the
California Central Coast features a bright flavor profile with notes of melon, honeysuckle and toasted brioche.
A More Conscious Wine List
United makes the switch from mini plastic wine bottles to canned wines as consumer demand for canned wine grows. This transition to aluminum canned wine will reduce the use of single-use plastic bottles by an estimated 4.7 million bottles per year. Aluminum is nearly infinitely recyclable and supports United's commitment to sustainability at all altitudes, including recycling onboard its aircraft.
As part of this update, United also adds two women-owned brands to its list of small, independent brands onboard.
Just Enough Wines is a leading female-owned premium canned wine company featuring vintage and appellation specific, award-winning wines derived from vineyards certified by Sustainability in Practice and the
Maker Wine is a female-founded, premium canned wine company that partners with women and underrepresented winemakers to put their award-winning wines into cans designed to be recyclable. Each can shares the signature and story of the producer who crafted it. Maker is known as the highest rated canned wine in the industry today, with 15+ wines rated 90 points or higher and 43 Gold medals from major competitions like the
United's Food & Beverage Refresh
The economy wine refresh is part of United's holistic wine program overhaul – its largest to date – and ongoing investment in elevating its food and beverage offerings. Since late 2023, the airline onboarded restaurant-quality, premium brands like
For more information, visit www.united.com and download media assets here.
About United
At United, Good Leads The Way. With
About Just Enough
Just Enough wines, founded in 2020 by
About Maker
Maker is premium wine with a personal story. Maker partners with women and underrepresented winemakers to put their award-winning, dry wines into eco-friendly cans. Each can shares the signature and story of the producer who crafted it. Maker was founded by Stanford GSB grads
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