Genius Sports Announces New Board Appointment: Robert J. Bach appointed as an Independent Director
Robbie, former Chief Xbox Officer (CXO) and President of Microsoft's Entertainment & Devices Division, brings a wealth of experience in creating groundbreaking entertainment platforms that have changed the landscape of technology-driven consumer experiences.
Robbie’s leadership at Microsoft drove the launch of its first gaming console - the Xbox - in 2001, successfully breaking into a highly competitive market. He went on to play a pivotal role in the launch of the Xbox Live service, which createdone of the most successful online gaming platforms and set the industry standard for multiplayer gaming. Subsequently, Robbie led the launch of the Xbox 360 which cemented Microsoft’s position as a leading force in the gaming sector.
Under Robbie’s guidance Xbox became a brand synonymous with entertainment, with his team spearheading the evolution of the gaming console into a full-service multimedia hub, offering streaming services and digital downloads. Robbie then drew on this expertise as President of Microsoft’s Entertainment & Devices Division, connecting entertainment across gaming, music, video and mobile through the launch of iconic products including Zune and the Windows Phone. Robbie also served for over nine years on the Sonos board of directors, in addition to the Brooks advisory board and the
Robbie’s deep understanding of technology, together with his expertise in forging strategic partnerships and driving consumer engagement, makes him an outstanding addition to the Board.
His experience in leading large-scale technology platforms and global entertainment ventures will help drive Genius Sports’ mission to revolutionize how sports are understood, consumed, and experienced by fans worldwide, including through the application of Genius’ next-generation sports data and AI platform, GeniusIQ.
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Forward-Looking Statements
This press release contains forward-looking statements as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve significant risks and uncertainties, including statements with respect to the benefits to be obtained as a result of this appointment. All statements other than statements of historical facts are forward-looking statements. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “estimates,” and variations of such words and similar expressions are intended to identify such forward looking statements. Although we believe that the forward-looking statements contained in this press release are based on reasonable assumptions, you should be aware that many factors could cause actual results to differ materially from those in such forward-looking statements, including but not limited to factors included under the heading “Risk Factors” in our Annual Report on Form 20-F filed with the
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