Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans
- Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization
- Curated and premium inventory, bid modeling, pacing, and creative optimization based on real-time game and fan data
Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and
“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says
The FANHub platform includes the following core features:
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Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with
Genius Sports identity graph, FANHub ID. - Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
- Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
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Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates
Genius Sports play-by-play data and fan preferences.
“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said
To learn more or to schedule a demo, visit geniussports.com/fanhub.
About
We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL,
View source version on businesswire.com: https://www.businesswire.com/news/home/20241007849641/en/
+1 (202) 766-4430
chris.dougan@geniussports.com
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