Lifeway Foods® Introduces 10 New, Hot and On-Trend Organic Kefir Flavor Fusions to its Single Serve Lineup
The full lineup of exciting and innovative flavors includes:
- Pink
Dragon Fruit - Passionfruit Lychee
- Hot Honey
- Guava Jackfruit
- Coconut Pineapple
- Pistachio Rose Vanilla
- Grapefruit Elderflower
- Wild Blueberry Lavender
- Taro Ube Latte
- Matcha Latte
Research shows a rising interest in unique, exotic, and unexpected flavor fusions, emerging preferences for tropical flavors, botanical notes2, "swicy" flavor profiles (pairings of sweet and spicy), and trendy Asian-inspired flavors3.
"These new trendy Flavor Fusions offer something for everyone and bring excitement to the kefir category, which is best known as a leading source for gut health, "better for you," high-quality probiotics and bioavailable nutrients," said
Consumers are moving beyond the basics after years where necessities were the focus and are now craving variety and adventure. Whether through travel or the diverse flavors lining grocery aisles, they're seeking accessible, fresh and exciting culinary experiences they can share on TikTok and Instagram and Lifeway is thrilled to meet this demand, introducing innovative kefir flavors that bring the world's tastes together with "better for all of me, mind and body" kefir beverages.
The new Flavor Fusion line is shipping and on shelves nationwide at select independent and specialty stores. Attendees got a sneak peek of the new flavors at FNCE® that took place in
For more information about Lifeway and its products, visit lifewayfoods.com.
1 Lactose Free Products Market
2 2024 Flavor Trends for Food & Beverage
3 2024 Food & Beverage Trend Breakdown
4 Summer 2024 Flavor Trends: Tropical and 'Swicy'
5 Pistachio is Predicted to be the Hottest 2023 Food Trend
6 How Pistachio Became the New "It" Flavor of Early Winter
About
Forward-Looking Statements
This release (and oral statements made regarding the subjects of this release) contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as "continue," "build," "future," "increase," "drive," "believe," "look," "ahead," "confident," "deliver," "outlook," "expect," and "predict." Other examples of forward-looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway's Annual Report on Form 10-K for the fiscal year ended
Media:
Derek Miller
Vice President of Communications,
Email: derekm@lifeway.net
General inquiries:
Phone: 847-967-1010
Email: info@lifeway.net
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