DICK'S Sporting Goods Extends Partnership with University of Tennessee Athletics in Multi-Year Deal
Through this deal, DICK'S will remain a Proud Partner of the
- Continuing as the Presenting Partner of Youth Sports Day at
Tennessee for youth players, coaches and families, and the annual Tennessee Football'sSpring Coaches Clinic for middle and high school coaches. - Having a presence at
Volunteer Village during select football games, along with hosting on-site activations at select men's and women's basketball, baseball and softball games. - Hosting special events, camps and clinics with
University of Tennessee coaches and athletes at DICK'SHouse of Sport store inKnoxville . - Giving one lucky youth fan a chance to say one of the most famous words in baseball and softball, "Play Ball," at the top of each home game and receive a gift card from
DICK'S House of Sport .
DICK'S also will continue serving as the Presenting Sponsor of the university's football and baseball uniform reveals, which takes place weekly on Instagram and drives fan excitement. Following each football reveal, the uniforms will be on display at
"The enthusiasm and dedication of the Volunteers' fanbase is always energizing and we're thrilled to be a part of this community in
"We're excited to announce the extension of our partnership with
The contract extension with
About
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
About the
Founded
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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