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UTZ Brands Inc

Zapp’s Rolls With Krewe of BOO!

Brand brings its voodoo magic to local Halloween festivities in the Big Easy

HANOVER, Pa.--(BUSINESS WIRE)--Oct. 16, 2024-- Zapp’s™, a Cajun-inspired brand of kettle-style potato chips and Pretzel Stix, is bringing its parade of flavors and festive energy to New Orleans’ premier Halloween celebration as the official potato chip partner of Krewe of BOO!, New Orleans’ Official Halloween Parade.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241016957682/en/

Zapp’s will bring bold flavors to three Halloween events on Saturday, Oct. 19:

  • New Orleans Zombie Run: Locals are invited to join in on the zombie-themed 2-mile race that begins at 9 a.m. in the Warehouse District and ends on Frenchmen Street.
  • Halloween Parade: The annual Krewe of BOO! Halloween Parade begins at 6:30 p.m. on Elysian Fields, making its way through the French Quarter and ending on Tchoupitoulas Street. Zapp’s will roll in its iconic vintage fire truck, and all Krewe members will hand out samples of its beloved potato chips to paradegoers, including Voodoo® and Spicy Cajun Crawtators®.
  • Monster Mash: The parade after-party starts at 8 p.m. for all paradegoers who purchase a ticket. The night will include a DJ, live music and a costume contest.

“Zapp’s Cajun-inspired flavors, like Voodoo and Evil Eye®, are amazingly flavorful snacks for paradegoers at this year’s Krewe of BOO! Halloween Celebration,” said Utz Brands®, Inc. Senior Vice President of Marketing Stacey Schultz. “Whether you’re celebrating in New Orleans or your own neighborhood, Zapp’s irresistible flavors can help anyone get in the spirit of the season.”

Zapp’s potato chips and Pretzel Stix can be found in major mass, grocery and convenience retailers across the United States and online at utzsnacks.com. Zapp’s Voodoo Halloween Multipack Sacks are now available for purchase at Target®, allowing fans to experience the flavors of New Orleans at home.

To learn more about Zapp’s and its new flavors, visit Zapp’s website or connect with Zapp’s on Facebook, Instagram and TikTok.

And, as always, “Laissez les bons temps rouler!”

#ZAPPS

About Utz Brands, Inc.

Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz®, On The Border® Chips & Dips, Zapp’s® and Boulder Canyon®, among others.

After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz's products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities located across the U.S. to serve our growing customer base. For more information, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.

SPM Communications

Agency Media Contact
Ashley Lennington
ashleyL@spmcommunications.com

Utz Brands, Inc.

Media
Kevin Brick
kbrick@utzsnacks.com

Investors
Kevin Powers
kpowers@utzsnacks.com

Source: Utz Brands, Inc.