TD SYNNEX Releases Results of Annual Direction of Technology Study
The report, now in its third edition, highlights key trends shaping the IT landscape, including innovation in artificial intelligence and advances in security
A global report was published earlier this month that is based on a survey of more than 1,000 technology distributors, system integrators, service providers and managed service providers from more than 60 countries globally. Approximately 200 of the responses came from Latin American countries, and this new report highlights the unique findings from businesses in the region
"This year's Direction of Technology Report assesses not only the performance and prospects of current business models, but also our partners' expectations for 2024 and beyond," said
The report highlights 5 key trends in the region, which were fundamental in the IT market in 2024:
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Partners in
Latin America are very optimistic about revenue growth in 2024, with nearly half forecasting double-digit growth, roughly the same as in 2023. Of all the major regions in the world, Latin American partners are the most optimistic about growth in 2024. - Security, storage, networking, servers, and hybrid cloud are the best-selling products: security is the most important thing for revenue generation, but infrastructure is also key for many, led by the network. Unlike other geographies, AI/GenAI remains less important, according to the majority of Latino partners surveyed.
- Security will be the most common choice in the next two years, but AI/GenAI will also become important: GenAI will be the second most offered technology solution by Latin American partners in the next 24 months. Hybrid cloud, servers, and networking will also be important to many partners at this time.
- Channel models are slowly transforming, and hardware and software sales remain the most important: the average share of managed and professional services is slowly increasing, but most partners are highly dependent on the product. However, within three years, the vast majority expect the share of professional and managed services to increase.
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AI adoption in
Latin America unites innovation and integration: its application in business is advancing rapidly inLatin America despite the fact that the sale of AI as a standalone product is not very significant: 56% of respondents did not report having made deals involving AI or GenAI in the last year and more than a third indicated that AI constituted less than 20% of their transactions. In the next two years, the partners anticipate a significant increase in the sale of AI-related products and solutions.
"At TD SYNNEX we have the necessary tools to support our partners to focus on the growth and optimization of their business, according to the results presented in this study," said
To download the new report from Direction of Technology, please visit: http://ms.spr.ly/LACDoTENG
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Karina.Seir@tdsynnex.com
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