Biopharma Leaders Unite to Shape the Future of Customer-Centric Engagement at Veeva Commercial Summit Europe
Speakers from Almirall, AstraZeneca, Bayer,
As one of
Highlighted customer sessions include:
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AstraZeneca and
BioNTech SE share how they infuse AI into customer engagement. - GSK and Takeda discuss their strategies to simplify MLR and ensure that field and marketing teams use timely, personalized, and impactful content.
- Almirall and Glenmark explain their key account management approaches that enable cross-functional collaboration with insights to drive effective key account management.
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Daiichi Sankyo Europe GmbH and Pfizer highlight how they use deep data to uncover new customer insights, transform analytics, and drive business processes. - Bayer AG and UCB medical leaders discuss how they break down silos between medical and commercial teams for improved collaboration, operational efficiency, and impact.
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Cardiologic Centre Monzino's clinical trials unit head joins GSK and
Veeva to discuss why effective collaboration between biopharmas, key opinion leaders (KOLs), and healthcare professionals (HCPs) is crucial for improving patient outcomes.
"When sales, marketing, medical, and service teams unify as a single resource to ensure that each HCP interaction builds off of the last, they can deliver more efficient and effective engagement," said
Veeva Commercial Summit is open exclusively to life sciences professionals. Register and review the agenda at veeva.com/eu/Summit.
Additional Information
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Contact:
+44-790-430-0698
meera.lakhani-patel@veeva.com
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