The CW Network Brings Shoppable TV to ACC Football in Innovative Partnership With Shopsense AI
Shopsense’s Commerce Operating System Empowers College Football Fans to Purchase Game-
“By bringing shoppable TV to The CW’s ACC college football broadcasts, we’re merging the excitement of live sports with cutting-edge technology that enhances fan experiences and creates dynamic, engaging brand opportunities,” said
Since launching in
“College football has some of the most passionate and engaged fans in all of sports, and we’re excited to harness that energy with our game-changing shoppable TV technology,” said
ACC football airs every Saturday this fall on The CW as a part of CW FOOTBALL SATURDAY, which also includes Pac-12 football games. The network is also home to NASCAR Xfinity Series racing, ACC men’s and women’s basketball, WWE NXT, and the Emmy Award-winning studio show “Inside the NFL.” The CW will carry more than 500 hours of premium sports programming in 2025.
About
The CW is America’s fifth major broadcast network and reaches 100% of US television households. The CW delivers 15 hours of primetime entertainment programming per week in addition to over 300 hours of sports per year as the broadcast home to LIV Golf, ACC football and basketball games, Pac-12 football games, “Inside the NFL,” and WWE NXT and NASCAR Xfinity Series beginning in Fall 2024. The fully ad-supported CW App, with more than 100 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW’s primetime programming, live streaming of LIV Golf tournaments and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by
About Shopsense AI
Shopsense AI unlocks new revenues for media companies like linear and streaming TV platforms by making their original content instantly shoppable within their own e-commerce sites and mobile apps. The patent-pending, enterprise SaaS solution allows consumers to easily find and purchase AI-curated collections of clothing, home goods, sports gear and other products inspired by what they see on their favorite shows, movies, sports events and livestream broadcasts. Offering a low-lift, no-SDK integration, the Shopsense platform allows publishers to quickly activate second-screen shopping experiences that keep their viewers within their own content and commerce ecosystem, driving revenue, engagement and loyalty. Visit Shopsense.ai to learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241031968934/en/
For The
917/797-8054
Beth.Feldman@cwtv.com
For Shopsense AI:
mmcmullan@bcg-pr.com
Source: Shopsense AI