2024 IG Wealth Management Financial Confidence Index: Canadians Settling Into Stability But Remain Concerned About the Future
- Year-end Index stands at 50, same as 2023 and one point below 2022
- Canadians' trust in the economy on shaky ground with majority fearing a recession in 2025
- Western provinces' average financial confidence ahead of their Eastern neighbours, with B.C. leading the way
- Financial confidence of those who work with an advisor 15 points higher than those who do not
The Index, commissioned by IG Wealth Management ("IG") and conducted in partnership with Ipsos Canada, tracks and reports on Canadians' overall financial confidence based on 10 survey questions relating to IG's Four Pillars of Financial Confidence ("the Pillars"): Current Personal Financial Situation, Personal Financial Outlook, Planning and Literacy, and Trust in the Economy.
This year's Index revealed stabilization, with the Index landing at 50, mirroring 2023 and one point down from 2022. Interestingly, prior to this period the Index score was at a high of 57 in 2021, which can be attributed to several factors including an economic recovery from the initial impacts of COVID-19 and low interest rates.
Canadians' Unease About the Future Dragging Index Score Down
While three of the Pillars remained relatively consistent this year,
- Concerns about a recession: While many Canadians remain wary of a recession, confidence is improving as fewer (54 per cent) anticipate one compared to at the same time last year (68 per cent).
- Job insecurity: Canadians face insecurities related to job stability, with more than one-third (38 per cent) believing the job market will worsen in 2025.
- Anxiety about political climate and global issues: Half of Canadians expect the political situation and economy of
Canada and theU.S. to deteriorate in 2025.
"While the Index has stabilized since the pandemic, there's still a clear sense of anxiety among Canadians as we head into 2025," said Damon Murchison, President & CEO, IG Wealth Management. "This isn't surprising – over the last year, Canadians have had to deal with political uncertainty, a higher interest rate environment, a rising cost of living and spiraling housing costs."
Financial Confidence: A Tale of Two Canadas
The latest Index reveals a regional divide in Canadians' financial confidence, with the average confidence level of the four Western provinces ahead of their Eastern counterparts. B.C. outpaced all provinces with a high score of 55, while Quebecers' confidence (49) dropped by a significant four points from 2023.
These results may, in part, be attributed to the proactive approach of British Columbians, as more than half (51 per cent) report using financial advice – significantly higher than the national average (43 per cent). Political and economic factors, including a disproportionate reaction to recent interest rate reductions and wage increases, may also explain this recent surge in optimism. On the other hand,
Financial Confidence and the Value of Advice
The Index also continues to show a clear trend: Canadians benefit from the value of advice, with those who currently work with a financial advisor having a significantly higher level of financial confidence (59) than those who do not (44).
"Given the growing complexity of the world around us, the speed at which things are changing and the volatility of the last few years, it's not a surprise that people who work with an advisor feel better about their situation," observed
About IG Wealth Management
Founded in 1926, IG Wealth Management ("IG") is a Canadian leader in delivering financial planning with approximately
About the IG Financial Confidence Index
The 2024 results presented in this summary report are from an Ipsos survey conducted online from
SOURCE IG Wealth Management