Company Announcements

A selection of die-cast cars are now available at major retailers globally and additional Hot Wheels F1® products will be released throughout 2025

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jan. 24, 2025-- Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with Formula 1®, Mattel, Inc. (NASDAQ: MAT) has today revealed additional products from the Hot Wheels Formula 1® collection due to hit shelves in 2025.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250124889085/en/

Create the hottest and fastest Hot Wheels collection with a 1:64 scale Premium Formula 1® race car. Each vehicle features a Metal/Metal body and chassis, and Real Riders tires with authentic details to replicate the actual, real-life race car. The display plinth and specialized packaging enhance collectability. Pick a favorite Formula 1® team from the likes of McLaren Formula 1 Team, Oracle Red Bull Racing, Mercedes-AMG PETRONAS Formula One Team, BWT Alpine F1® Team, MoneyGram Haas F1® Team, Visa Cash App RB Formula One Team, Williams Racing, and Stake F1® Team KICK Sauber or start collecting them all. (Photo: Business Wire)

Unveiled ahead of the Nuremberg International Toy Fair, the range brings to life eight Formula 1® teams across Hot Wheels Singles, 5-pack assortments and Premium products. Each 1:64 die-cast car is built to race on the iconic Hot Wheels orange track, while the premium cars feature intricate details to replicate an actual F1® car, including a metal body and chassis, authentic team liveries and Pirelli branded tires to further bring the car to life.

Fans will also feel the speed of Formula 1® at home when they go head-to-head against their friends and family with the Hot Wheels Formula 1® Sprint & Grand Prix Race Circuit track sets. Racers will battle to overtake each other in high-octane racing on the sets equipped with gas pedal booster and a manual DRS diverter to give the car an extra edge.

“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling,” said Roberto Stanichi, executive vice president of Hot Wheels and global head of vehicles and building sets. “The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”

Emily Prazer, chief commercial officer at Formula 1, said: “It’s fantastic to see the Hot Wheels Formula 1 collection hit the shelves. We want to increase our fans’ passion for racing, and these superbly and intricately designed cars will allow fans to experience the drama and excitement of Formula 1 in the palm of their hands every time they play at home.”

The Hot Wheels Formula 1 2025 product lineup includes:

• Hot Wheels Formula 1® Singles 1:64 Assortment
  • SRP: $1.25
  • Availability: Oracle Red Bull Racing, available now; Williams Racing, available beginning March; Mercedes-AMG PETRONAS Formula One Team, available beginning June, wherever Hot Wheels are sold
  • Embrace the pinnacle of motorsport as Formula 1® makes its grand debut as part of the iconic Hot Wheels range. Including F1® teams, these open-wheeled single-seat racers are ready for some serious Hot Wheels racing and are ideal for use with either of the Formula 1® Sprint Race Circuit and Grand Prix Circuit Track Sets, as well as existing Hot Wheels tracks.

• Hot Wheels Formula 1® 5-Pack Assortment
  • SRP: $6.25
  • Rolling out now wherever Hot Wheels are sold
  • Speed into the high-octane action of Formula 1® with a 5-pack of Hot Wheels Formula 1® race cars in 1:64 scale. Each die-cast vehicle features graphics of five of the hottest racing teams on the circuit including McLaren Formula 1® Team, BWT Alpine F1® Team, MoneyGram Haas F1® Team, Visa Cash App RB Formula One Team and KICK Sauber F1® Team. The set is designed for true automotive enthusiasts who appreciate the legacy and collectability of a Hot Wheels and Formula 1® collaboration. Put them on display or recreate legendary moments from the pinnacle of motorsport on the Hot Wheels Formula 1® Sprint RaceTrack Sets. Track sold separately. Colors and decorations may vary.

• Hot Wheels Premium Series Formula 1® Race Car
  • SRP: $7.99
  • Limited pre-sale available now on Mattel Creations; product will also be rolling out beginning July wherever Hot Wheels are sold
  • Create the hottest and fastest Hot Wheels collection with a 1:64 scale Premium Formula 1® race car. Each vehicle features a Metal/Metal body and chassis, and Real Riders tires with authentic details to replicate the actual, real-life race car. The display plinth and specialized packaging enhance collectability. Pick a favorite Formula 1® team from the likes of McLaren Formula 1 Team, Oracle Red Bull Racing, Mercedes-AMG PETRONAS Formula One Team, BWT Alpine F1® Team, MoneyGram Haas F1® Team, Visa Cash App RB Formula One Team, Williams Racing, and Stake F1® Team KICK Sauber or start collecting them all. Each sold separately, subject to availability. Styles, colors and decorations may vary.

• Hot Wheels Formula 1® Sprint Race Circuit
  • SRP: $39.99
  • Available beginning Aug. 16 wherever Hot Wheels are sold
  • The race is on with the Formula 1® Sprint Race Circuit. Loaded with a kid-powered gas pedal booster, launch into a head-to-head race and battle to overtake each other in high-octane racing. Hit the chicane or get diverted to the inner track and see who is the first to the checkered flag. Switch to lap mode and see how many laps you can do with the lap counter, as you power the car along with the gas pedal booster, speeding over curves. Loaded with authentic F1® liveries from teams such as McLaren Formula 1 Team, BWT Alpine Racing and Visa Cash App RB Formula One Team, kids get to envision themselves in the driver’s seat.

• Hot Wheels Formula 1® Grand Prix Race Circuit
  • SRP: $74.99
  • Available Aug. 30 at major retailers
  • The high-octane Formula 1 Grand Prix Circuit is the ultimate in die-cast racing with actual overtaking on the track. Authentic Formula 1 cars will whip around the track thanks to a 2-speed 3-lane booster. Timing is everything when you hit one of the 2 manual DRS diverters and gain some extra speed blaze past the competition or simply retake first place in the 2-into-1 overtake 180 wall. Don't worry about counting laps thanks in large part to the dual lane lap counter that counts up to 25 laps. Want to race for longer? No problem! Switch into infinity mode and race to your heart's desire. Authenticity never felt more real with real life F1® liveries, and teams such as Oracle Red Bull Racing, MoneyGram Haas F1® Team and Williams Racing.

When the Formula 1® 2025 season officially starts, fans will also be able to see Hot Wheels experiences pop-up at select races around the world. For more information, fans can visit www.hotwheels.com/formula1.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250124889085/en/

Press contact:
Mattel Press Office
Press@mattel.com

Formula 1 Press Office
E: f1media@f1.com
T: @f1media

Source: Mattel, Inc.