Omnicom Announces Strategy and Executive Leadership Following Acquisition of Interpublic
The new
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Strongest Media Ecosystem:
Omnicom has the world's largest media network with unparalleled market leverage and intelligence—powered by Acxiom RealID™ and advanced ID-less solutions—that will unify paid, owned, earned, and commerce channels into a seamless system that drives value, precision, and measurable growth in a privacy-first world. -
Most Influential Content: The undisputed leader in creativity and effectiveness, the new
Omnicom creates the deepest bench of award-winning talent. Using the power of generative AI, it fuses imagination with intelligence to deliver superior personalized content at scale. Its unrivaled agency portfolio provides clients with unique solutions fit for their individual objectives. -
Connected Commerce Excellence:
Omnicom integrates comprehensive commerce intelligence and capabilities across marketplaces to connect marketing investment to sales performance, accelerating omnichannel growth and ROI. -
Enterprise Generative AI Capability: The combination provides scaled investment resources to capitalize on
Omnicom's existing first-mover partnerships with all the leading frontier AI model providers. This strategy accelerates the company's ability to reengineer clients' marketing operations for speed, intelligence and growth. -
Identity Leadership: Powered by the next generation of Omni and anchored by Acxiom RealID™,
Omnicom's gold-standard identity solution unifies 2.6 billion verified global IDs, each with hundreds of cultural, media, and commerce signals, giving brands an unparalleled, privacy-first understanding of people worldwide—without relying on third-party cookies.
Capability Leadership
Guiding the Connected Capabilities to deliver on
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Florian Adamski , CEO, Omnicom Media, includingHearts & Science , Initiative, Mediahub, OMD, PHD, and UM, as well as Acxiom -
Chris Foster , CEO, Omnicom Public Relations, including FleishmanHillard, Golin, Ketchum,Porter Novelli , andWeber Shandwick -
Sergio Lopez , CEO, Omnicom Production, including Content Solutions, Production Management, and Studios -
Duncan Painter , CEO, Omni and Flywheel Commerce Network, featuring Omni, the advanced intelligence platform that will power all capabilities, and Flywheel, the market-leading commerce group -
Troy Ruhanen , CEO,Omnicom Advertising , including BBDO, McCann,TBWA , and theU.S. Advertising Collective -
Michael Larson , CEO,Diversified Agency Services , with reports including:Dana Maiman , CEO,Omnicom Health , including Healthcare Professional & Consumer,Medical Communications ,Patient Engagement , and Managed MarketsMark O'Brien , CEO, Omnicom Branding, including Interbrand,Siegel+Gale ,Sterling Brands , andWolff Olins Luke Taylor , CEO, Omnicom Precision Marketing, including Credera, Critical Mass, and RAPP
Enterprise-Wide Client Solutions
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Omnicom's Client Success Leaders (CSLs) – led byJacki Kelley , Chief Client & Business Officer , andAndrea Lennon , Client Experience Officer – will have senior accountability across all Connected Capabilities, providing holistic, tailored solutions for individual client strategies and KPIs to enable client success. -
Omnicom's Global Growth Team – led byGeorge Manas , Chief Growth and Solutions Officer – will ensure an integrated, enterprise-level view on client needs and innovative solutions across new business development. Manas will transition from his current role leadingOMD Worldwide effectiveFebruary 1, 2026 .
As previously announced,
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"The expertise and dedication of our leadership team and the promise of our Connected Capabilities make us uniquely positioned to turn this moment into a catalyst for intelligent growth – for our people, our clients and our shareholders," said
Key Upcoming Milestones
In the weeks leading up to the close of the transaction,
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CES 2026: In January,
Omnicom will meet with hundreds of its clients, employees, and technology partners and unveil the newOmnicom , along with the launch of the next generation of Omni, at the 2026 Consumer Electronics Show inLas Vegas, Nevada . -
Year-End Earnings:
Omnicom will announce its year-end earnings inFebruary 2026 , which will include an update on its integration and synergy expectations. -
Investor Day:
Omnicom will schedule an investor day shortly after its year-end results, further details to be provided. At that time, the company will provide an update on the Board's evaluation of its capital allocation strategy, including an increase in its share repurchase program.
As a reflection of its confidence in the company's durable cash generation and synergy capture, the company increased its dividend to
About
Forward-Looking Statements
Certain statements in this press release contain forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. In addition, from time to time,
- risks relating to the incurrence of significant costs in connection with the recently completed merger of
Omnicom and Interpublic and the post-merger integration of the companies; litigation risks relating to the merger; the business and operations of both companies may not be integrated successfully in the expected time frame; the merger may result in a loss of both companies' clients, service providers, vendors, joint venture participants and other business counterparties; and the combined company may fail to realize all or some of the anticipated benefits of the merger or fail to effectively manage its expanded operations; - adverse economic conditions and disruptions, including geopolitical events, international hostilities, acts of terrorism, public health crises, inflation or stagflation, tariffs and other trade barriers, central bank interest rate policies in countries that comprise
Omnicom's major markets, labor and supply chain issues affecting the distribution of clients' products, or a disruption in the credit markets; - international, national or local economic conditions that could adversely affect
Omnicom or its clients; - losses on media purchases and production costs incurred on behalf of clients;
- reductions in client spending, a slowdown in client payments or a deterioration or disruption in the credit markets;
- the ability to attract new clients and retain existing clients in the manner anticipated;
- changes in client marketing and communications services requirements;
- failure to manage potential conflicts of interest between or among clients;
- unanticipated changes related to competitive factors in the marketing and communications services industries;
- unanticipated changes to, or the ability to hire and retain key personnel;
- currency exchange rate fluctuations;
- reliance on information technology systems and risks related to cybersecurity incidents;
- effective management of the risks, challenges and efficiencies presented by utilizing Artificial Intelligence (AI) technologies and related partnerships;
- changes in legislation or governmental regulations affecting
Omnicom or its clients; - risks associated with assumptions
Omnicom makes in connection with acquisitions, critical accounting estimates and legal proceedings; - risks related to international operations, which are subject to the risks of currency repatriation restrictions, social or political conditions and an evolving regulatory environment in high-growth markets and developing countries;
- risks related to environmental, social and governance goals and initiatives, including impacts from regulators and other stakeholders, and the impact of factors outside of
Omnicom's control on such goals and initiatives; and - other business, financial, operational and legal risks and uncertainties detailed from time to time in
Omnicom's Securities and Exchange Commission ("SEC ") filings.
The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties that may affect
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