Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience
Zebra handheld imagers are first to market with
By configuring their front-of-store scanners to detect Digimarc’s new digital security layer for gift cards, Zebra plays a key role in helping retailers automate the detection of tampered cards to help prevent their activation and sale. Digimarc’s end-to-end solution is over 3x more secure than “card-only” security features and removes the need for cashiers to manually inspect or otherwise prepare cards prior to scan. This combination helps protect retailers, brands, and consumers from the financial losses of fraudulent gift cards and accelerates checkout.
“Zebra’s devices, including the DS8100 handheld and MP7000 multi-plane scanners, were utilized for our first in-store rollout with a grocery retailer that uses Zebra’s solutions across all of their store locations,” said
In preparation for the retail industry rolling out Digimarc’s new gift card solution, Zebra is planning to include the newest versionof Digimarc’s on-scanner software across its retail scanner portfolio. This latest release will deliver even greater tamper detection and faster gift card scanning than the current version.
“Retailers, cashiers, and consumers demand the best in anti-fraud protection as well as a frictionless checkout experience, and this drives everything we do,” continued Sickles. “The latest version of our on-scanner software improves upon our current offering by delivering a step-change improvement in tamper evidence and first-pass read rates, delivering more robust anti-fraud protection and an improvement in Items Per Minute (IPM).”
In addition to improving the shopping experience, this technology is welcomed by retail associates. According to Zebra’s 18th annual Global Shopper Study, 78% of associates say they are concerned their store lacks technology to spot safety threats or criminal activities.
“We are planning to roll out Digimarc’s most recentsoftwareacross more of our retail scanners in early 2026,” said
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Media Contacts:
503-469-4800
wendy.renner@digimarc.com
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