SMIRNOFF ICE AND POP ICON TROYE SIVAN ARE UNWRAPPING A HOLIDAY SEASON THAT'S ANYTHING BUT SILENT
The OG of flavor is rolling out fresh content with the pop star, plus spirited pop-ups and holiday-ready gift boxes with a twist to help friends celebrate from the first ugly sweater party to the last group selfie
Experience the full interactive Multichannel News Release here: https://www.multivu.com/smirnoff-ice/9370651-en-smirnoff-ice-troye-sivan-holiday-season-partnership
The holiday chaos kicked off leading into
"I love how Smirnoff ICE always finds the fun in everything - it's what makes this partnership such a blast," said Sivan. "Everyone's holiday season has its twists, and that's the magic of it. We just wanted to lean into that."
The fun doesn't stop when the snow melts — Smirnoff ICE is adding a few festive surprises to the mix this season to keep the holiday spirit going:
- ICONIC GIFT BOXES – Looks like a hair dryer, but nope. Inside? Just enough room for a Smirnoff ICE to wow your party host or crush it at your White Elephant exchange.
- SAMPLING EVENTS – Pop-ups are hitting select stores across the country, featuring the gift boxes and some of the best-tasting Smirnoff ICE flavors.
- CONSUMER DROP – 100 lucky fans can snag their own boxes. Sign up to get the scoop on this exclusive drop.**
"This season is all about good vibes, big laughs, and making festive moments count. Whether it's the holiday hits that never get old or the surprises that spark new memories," said
Smirnoff ICE is available now in 6-packs of 11.2 oz bottles with a suggested retail price of
However your holiday plans take shape – decked out, snowed in, or still figuring it out – please remember to always drink responsibly.
**The first 100 persons who register via link in Giveaway email will win the holiday box prize, subject to verification. NO PURCHASE NECESSARY.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice, known for flavors since 1999.
Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in
About
For more information about
Celebrating life, every day, everywhere.
MEDIA CONTACTS:
nicole.anastasi@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
View original content:https://www.prnewswire.com/news-releases/smirnoff-ice-and-pop-icon-troye-sivan-are-unwrapping-a-holiday-season-thats-anything-but-silent-302633368.html
SOURCE Smirnoff ICE
