Sensormatic Solutions AI-Enabled Sensor and Video Technologies Power Store Guest Behaviors Analytics
- Retailers can optimize staffing, promotions, merchandising and more through insights provided by Orbit AI sensors and Video AI cameras to maximize profitability, reduce risk and enhance shopper experience
- Re-ID technology provides powerful retail insights to inform critical business KPIs and help drive impactful outcomes
NEUHAUSEN,
“Brick-and-mortar retailers today have access to shopper data that rivals insights gathered by e-commerce channels—data that drives retailers’ crucial business decisions,” said Tony D’Onofrio, president of Sensormatic Solutions. “The key is capturing and analyzing those in-store insights to streamline store operations and maximize profitability. The AI technologies powering Store Guest Behaviors Analytics not only gather but report on real-time activity to help retailers respond to dynamic store performance metrics while maintaining privacy and operational efficiency.”
Orbit AI sensors and Video AI Cameras are designed to exclude staff and non-shopper traffic from count (without using personal identifiable information), delivering precise metrics that retailers can trust to help them make strategic decisions. Backed by this data, Sensormatic Solutions Store Guest Behaviors Analytics can empower retailers with the insights to:
- Drive higher conversion by understanding shopper journeys. Path-to-purchase analytics can reveal how shoppers move through the store, helping retailers optimize layouts and merchandising to boost in-store sales.
- Boost merchandising impact with real-time layout insights. Zone preference and dwell time data reveal which displays attract attention and convert, enabling retailers to optimize product placement.
- Improve operational efficiency with smarter staffing. Real-time traffic trends and peak shopping times inform labor allocation, helping ensure the right coverage at the right time to drive efficiency and improve shopper experiences.
“We’ve taken our long-standing partnership with Sensormatic Solutions to the next level with the introduction of Orbit AI,” said
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