Company Announcements

Christmas Town now underway at Busch Gardens Tampa Bay and Busch Gardens Williamsburg; Holiday Sale offers major savings on Tickets, Fun Cards & Memberships

TAMPA, Fla. and WILLIAMSBURG, Va., Dec. 19, 2025 /PRNewswire/ -- Busch Gardens parks in Tampa Bay and Williamsburg are lighting up the holidays with immersive seasonal experiences, dazzling new entertainment, millions of twinkling lights, festive food and drinks, and cherished holiday traditions, plus the year's best savings during the limited-time Holiday Sale.

From the first-ever holiday drone spectacular in Tampa to brand-new shows and 10+ million lights in Williamsburg, each park offers families a one-of-a-kind way to celebrate the magic of Christmas Town.

"Christmas Town is one of the most anticipated seasons of the year for our guests," said Marc Swanson, Chief Executive Officer of United Parks & Resorts. "With new shows, returning favorites, dazzling light displays, and great value through our Holiday Sale, this is the perfect moment for families to experience Busch Gardens during its most festive celebration."

Holiday Highlights Across Busch Gardens Parks

Busch Gardens Tampa Bay: New Experiences Light Up Christmas Town
Busch Gardens Tampa Bay is elevating its holiday celebration through January 5 with exciting new offerings and enhanced guest favorites:

• All-New Holiday Skies Spectacular — the park's first-ever holiday drone show featuring hundreds of synchronized drones, high-resolution imagery, and a festive musical score lighting up the night sky
• Holiday Magic — the refreshed illusion-and-holiday production at Stanleyville Theater, filled with surprises and seasonal warmth
• Christmas on Ice — significant new enhancements to the long-running Moroccan Palace ice show
• 12 Gifts of Cheer — weekly in-park deals, festive perks, and limited-time surprises through December 28
• Millions of lights, festive treats, character moments, photo ops, and seasonal entertainment throughout the park
• Flexible membership offers and limited-time Holiday Sale savings for the best value of the year

Busch Gardens Williamsburg: One of the Nation's Largest Light Displays Returns
Busch Gardens Williamsburg's iconic Christmas Town — one of North America's largest holiday light events — is shining nightly through January 4 with:

• Christmas Town LIVE! A Holiday Special — an all-new 1960s-themed holiday show debuting in Das Festhaus
• Fan-favorite entertainment including:
• Gloria! — a powerful blend of contemporary and traditional Christmas music
• 'Twas That Night! — the celebrated ice-skating reimagining of The Night Before Christmas
• 25+ attractions, including the all-new Big Bad Wolf: The Wolf's Revenge, plus Christmas Town Express
• Santa's Fireside Feast — a cozy dining experience with stories from Santa himself
• 10+ million lights, immersive European Christmas theming, festive food & drink, and holiday characters throughout the park

Holiday Sale: Limited-Time Savings
For a limited time, guests can enjoy major savings across Busch Gardens parks:

• Single-Day Tickets — savings up to 55%
• Fun Cards — Pay for a Day, Visit Through 2026 (park-specific terms)
• Annual Memberships — savings up to 40%, including benefits such as:
• Free guest tickets
• Free parking
• Food, beverage & merchandise discounts
• Exclusive Member events, rewards & Busch Bucks
• First-to-ride access for new attractions in 2026

Offers vary by park. Blockout dates and limited quantities may apply.

Plan Your Visit

• Busch Gardens Tampa Bay: www.ChristmasTown.com
• Busch Gardens Williamsburg: www.BuschGardens.com/Williamsburg

About Busch Gardens Tampa Bay
Busch Gardens ^® Tampa Bay is the ultimate family adventure, offering 300 acres of fascinating attractions based on exotic explorations around the world. Busch Gardens is a unique blend of thrilling rides, an AZA accredited zoo with over 16,000 animals representing more than 200 species, and exciting seasonal events all year providing unrivaled experiences for guests of United Parks & Resorts, Inc. (NYSE: PRKS), a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.

Media Contact: BGTPublic.Relations@BuschGardens.com

About Busch Gardens Williamsburg
Recognized by the National Amusement Park Historical Association as the Most Beautiful Park for 35 consecutive years, Busch Gardens^® Williamsburg is a European-themed adventure park combining 17^th-century charm with 21^st-century thrills, featuring more than 50 rides and attractions, world-class coasters, and year-round events. Busch Gardens is a part of United Parks & Resorts Inc. (NYSE: PRKS). Learn more at UnitedParks.com.

Media Contact: 
BuschGardensWilliamsburg.PR@BuschGardens.com

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SOURCE Busch Gardens Parks