Hilton Delivers Strong 6.7% Net Unit Growth in 2025, Closes Year with Record 520,000 Rooms Under Development
Hilton continues to have more rooms under construction than any other hotel company with approximately one in five rooms under construction globally slated to join the company's portfolio
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Owner appetite for Hilton’s brands, increased conversion activity and outsized demand for luxury and lifestyle products continued to drive strong growth for the company’s development pipeline. The company signed more than 1,000 new hotels in 2025, or almost 140,000 rooms. Hilton now has more than 3,700 hotels under development, totaling more than 520,000 rooms.
Hilton started construction on nearly 100,000 rooms in 2025, the company’s highest ever number of starts in a single year on an organic basis. Approximately one in every five hotel rooms under construction globally is slated to join the Hilton system.
“Hilton’s record growth in 2025 reflects the power of our brands, the dedication of our team, and the trust of our owners and guests,” said
Recent milestones driving Hilton’s fast-paced growth include:
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The launch of two new brands, Apartment Collection by Hilton and Outset Collection by Hilton, with more expected to be announced in 2026.
- Hilton recently announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments, which will become available for booking through Hilton channels in the first half of 2026. The launch builds on Hilton’s existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
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In October, the company launched Outset Collection, a conversion-focused brand designed for independent hotels, which has more than 60 hotels already under development and long-term growth potential of more than 500 hotels across
the United States andCanada alone. Conversions accounted for nearly 40% of openings in 2025 as owners seek the benefits of Hilton’s powerful commercial engines, converting from both independent and branded hotels to Hilton’s brands.
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Strong momentum in the luxury and lifestyle segment, including the grand reopening of Waldorf Astoria New York, the first
Waldorf Astoria hotels inFinland ,Japan andCosta Rica , and major signings such asNoMad Hotels inDetroit andSingapore . Hilton’s lifestyle hotels also launched in several new countries, including the first Canopy by Hilton hotel inSouth Africa and the first Curio Collection by Hilton hotel inThailand . Over 1,000 luxury and lifestyle hotels now operate in Hilton’s portfolio globally, with more than 200 new properties added in 2025. -
Surpassing the milestone of 9,000 operating hotels worldwide, marking a new record as Hilton fast approaches the next milestone of 10,000 hotels. Thanks to brand debuts in markets such as
Rwanda andPakistan in 2025, Hilton now operates in 143 countries and territories worldwide.
“Hilton is committed to being the preferred partner for owners globally, which is clearly demonstrated by our growth in 2025,” said
Hilton welcomed more than 233 million guests to its properties last year, more than any year in its history, and surpassed the milestone of serving 4 billion guests worldwide since its founding.
More information on the latest exciting openings slated across Hilton’s global network in 2026 is available here.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements related to our expectations regarding the performance of our business, future financial results, liquidity and capital resources and other non-historical statements. In some cases, you can identify these forward-looking statements by the use of words such as "outlook," "believes," "expects," "forecasts," "potential," "continues," "may," "will," "should," "could," "seeks," "projects," "predicts," "intends," "plans," "estimates," "anticipates" or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties including, among others, risks inherent to the hospitality industry; macroeconomic factors beyond our control, such as inflation, changes in interest rates, challenges due to labor shortages or disputes and supply chain disruptions; the loss of key senior management personnel; competition for hotel guests and management and franchise contracts; risks related to doing business with third-party hotel owners; performance of our information technology systems; growth of reservation channels outside of our system; risks of doing business outside of the
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by
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Hilton
jake.woodley@hilton.com
Source: Hilton
