National Survey: Middle-Income Families Settling Into a New Reality With Ongoing Cost of Living Pressure
38% describe their relationship status with finances as ‘it’s complicated’
The latest data suggests middle-income consumer sentiment has leveled off, and families are adjusting to a prolonged period of higher prices rather than anticipating near-term relief. In fact, about half (49%) say their main financial goal for the year is simply keeping up with rising costs.
“After years of economic volatility, middle-income families appear to be settling into a new reality. They’re no longer waiting for the economy to turn and instead are learning how to navigate the higher cost of living,” said
Additional key findings from Primerica’s Q4 2025 U.S. Middle-Income Financial Security Monitor™ (FSM™):
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Families’ economic outlook has leveled off: A majority (59%) of middle-income Americans expect the
U.S. economy to be worse off in the next year, while 24% expect it to improve and 12% expect it to remain the same — data that has remained largely steady over the past six months. -
Financial stress remains unresolved for many: More than one-third (38%) of middle-income Americans describe their relationship status with financial stress as “it’s complicated,” underscoring the disconnect between improving economic indicators and the day-to-day realities middle-income Americans continue to face.
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Personal financial expectations remain mixed: About one-third (34%) of middle-income Americans expect to be worse off financially in the coming year, while a similar share (33%) believe their situation will stay about the same — views that have remained largely unchanged over the past six months.
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Majority delayed major purchases or expenses in 2025: More than two-thirds (69%) of households said they had to delay a major purchase or expense in the past year, with the top two categories related to buying a car (35%) or making home repairs or improvements (35%).
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Debt remains a top financial priority for the year ahead: Nearly half (47%) of middle-income families say paying down debt will be one of their primary financial goals this year, highlighting how elevated balances — especially credit card debt — continue to shape household budgets.
- Misconceptions discourage families from seeking financial guidance: Among households that do not work with a financial professional, 37% say they don’t believe they have enough money to need one, while 35% assume the cost would be too high — misconceptions that keep families from seeking help that could support their financial goals.
Primerica Financial Security Monitor™ (FSM™) Topline Trends Data
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|
Dec 2025 |
Sept 2025 |
Jun 2025 |
Mar 2025 |
Dec
|
Sept
|
Jun 2024 |
Mar 2024 |
Dec 2023 |
|
How would you rate the condition of your personal finances? |
|||||||||
|
Share reporting “Excellent” or “Good.” |
45% |
46% |
46% |
48% |
45% |
44% |
49% |
50% |
50% |
|
Analysis : Respondents’ assessments of their personal finances has remained the same over the past year. |
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|
Overall, would you say your income is…? |
|||||||||
|
Share reporting “Falling behind the cost of living” |
68% |
69% |
65% |
69% |
65% |
68% |
66% |
67% |
68% |
|
Share reporting “Stayed about even with the cost of living” |
22% |
24% |
23% |
29% |
24% |
26% |
25% |
24% |
20% |
|
Analysis: Concern about meeting the increased cost of living has increased slightly over the past year. |
|||||||||
|
And in the next year, do you think the American economy will be…? |
|||||||||
|
Share reporting “Worse off than it is now” |
59% |
63% |
61% |
76%
|
55% |
25% |
40% |
46% |
53% |
|
Share reporting “Uncertain” |
6% |
6% |
4% |
4% |
9% |
34% |
19% |
18% |
9% |
|
Analysis: The share of respondents expecting the economy to worsen over the next year has declined since the previous survey. |
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|
Do you have an emergency fund that would cover an expense of |
|||||||||
|
Reporting “Yes” responses |
62% |
58% |
60% |
64% |
59% |
61% |
63% |
62% |
60% |
|
Analysis:
The percentage of Americans who have an emergency fund that would cover an expense of |
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|
How would you rate the economic health of your community? |
|||||||||
|
Reporting “Not so good” and “Poor” responses |
63% |
59% |
59% |
66% |
63% |
63% |
58% |
60% |
57% |
|
Analysis: Respondents’ rating of the economic health of their communities has remained the same over the past year. |
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|
How would you rate your ability to save for the future? |
|||||||||
|
Reporting “Not so good” and “Poor” responses |
70% |
73% |
71% |
71% |
71% |
73% |
68% |
67% |
73% |
|
Analysis: A significant majority continue to feel it is difficult to save for the future. |
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In the past three months, has your credit card debt…? |
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|
Reporting “Increased” responses |
31% |
34% |
31% |
31% |
34% |
35% |
30% |
34% |
35% |
|
Analysis: Credit card debt has decreased slightly over the past year. |
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About Primerica’s Middle-Income Financial Security Monitor™ (FSM™)
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