Company Announcements

After stealing hearts (and pizza rolls) during last year’s Big Game, Totino’s gives fans what they’ve been craving: the untold backstory of its out-of-this-world, pizza roll-loving friend — told through a musical no one saw coming.

MINNEAPOLIS--(BUSINESS WIRE)--Jan. 29, 2026-- After stealing the spotlight during Totino’s Pizza Rolls’ first-ever Big Game commercial and becoming an instant icon, Chazmo — the out-of-this-world, pizza roll-obsessed visitor who bid a shocking and abrupt farewell last year — is getting his moment in the spotlight once more. Totino’s Pizza Rolls is expanding the universe fans fell in love with by unveiling Chazmo’s origin story, offering a closer look at the snack-devoted star behind the chaos just in time for football’s biggest night.

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Chazmo takes center stage in “CHAZMO: The Musical,” an original Totino’s production that tells the origin story of the most snack-obsessed being in the universe.

Introducing “CHAZMO: The Musical” — a bold, Broadway-inspired production that explores Chazmo’s early days on Earth, the neighbors who welcomed (and questioned) him and, of course, the moment he discovered mouth-watering Totino’s Pizza Rolls.

Set in a quiet suburban cul-de-sac, the musical follows a young girl wishing for a best friend to talk to, hang out with and, most importantly, eat Totino’s Pizza Rolls with. What she gets is Chazmo, a mysterious new presence who quickly becomes part of the neighborhood and discovers the snack that changes everything.

Told through original songs, avant-garde theatre staging and Totino’s signature absurdist humor, “CHAZMO: The Musical” explores the moments that shaped Chazmo’s time on Earth and turned this other worldly being into a pizza roll icon.

“We knew we had something special with Chazmo,” said Oliver Perez, Business Unit Director for Frozen Snacks at General Mills. “The response wasn’t just strong — it was immediate. Chazmo was on screen for seconds and fans didn’t just want to see him again, they wanted to know who he was. With ‘CHAZMO: The Musical,’ we’re having fun pulling back the curtain and giving people the ultimate, theatrical deep-dive into the Totino’s-verse.”

Fans can watch the full musical, behind-the-scenes footage, exclusive fan clips and more by visiting totinos.com/chazmo. Plus, stock up on Totino’s Pizza Rolls ahead of football’s grand finale and follow along for more from Chazmo by visiting Totinos.com and @Totinos on Instagram.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S.$19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion.

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General Mills Communications
763-764-6364
media.line@genmills.com

Edelman
Olivia Levada
Olivia.levada@edelman.com

Source: General Mills