U.S. Healthcare Sector Modernizes, Focused on AI
Rising costs and demand push organizations toward cloud, automation, interoperable data platforms, ISG Provider Lens® report says
The 2025 ISG Provider Lens® Healthcare Digital Services report for the
“U.S. healthcare organizations no longer treat digital investments as incremental improvements,” said
Many healthcare enterprises in the
Organizations are also modernizing data architectures for real-time interoperability across clinical, operational and financial domains, ISG says. They are adopting cloud-native platforms and frameworks aligned with Fast Healthcare Interoperability Resources (FHIR) to support contextual data access and coordinated decision-making. This approach is critical for advancing value-based care models that depend on predictive analytics, cohort management and sharing of insights between payers and providers.
Improving patient and member experience is a core priority as organizations strive to reduce complexity and increase trust, the report says. Enterprises are deploying digital front doors, omnichannel communication and conversational interfaces to simplify navigation and reduce administrative burdens for both consumers and frontline staff. These investments are also designed to facilitate earlier patient engagement, better adherence to care plans and more efficient use of clinical resources.
“Enterprises are aligning AI, data and experience initiatives around measurable operational outcomes,” said
The report also explores additional trends shaping
For more insights into the challenges faced by
The 2025 ISG Provider Lens® Healthcare Digital Services report for the
The report names Accenture, Cognizant, Deloitte, HCLTech, TCS and Wipro as Leaders in all four quadrants. It names Infosys and
In addition, Persistent Systems is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in three quadrants. Emids and LTIMindtree are named as
In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2025 among healthcare digital service providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the
A customized version of the report is available from EXL.
The 2025 ISG Provider Lens® Healthcare Digital Services report for the
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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